Promotional Products Vs Sponsorship Malone NY

Marketing your company has never been more important. In this cut throat industry it has never been so important to get your brand recognised.

Local Companies

Age Visual Image
(718) 357-9838
19218 48th Ave
Fresh Meadows, NY
Cross Patch Ltd
(212) 262-6262
62 W 62nd St
New York, NY
Incentive Resources Inc
(585) 381-5129
245 Georgian Court Rd
Rochester, NY
Employee Discount Service
(718) 225-1400
3651 Bell Blvd
Bayside, NY
Waehner Importing Co Inc
(631) 585-6621
110 Remington Blvd
Ronkonkoma, NY
Florian Sunrooms and Greenhouses
(718) 575-2100

Jamaica, NY
Instant Face Place
(607) 722-4446
281 Front St
Binghamton, NY
Gotham Promotions
(212) 966-6703
81 Sullivan St
New York, NY
Gnp Specialities Inc
(631) 580-7023
299 Smithtown Blvd
Nesconset, NY
Crown Castle Mobile Media
(718) 252-4901
1655 Flatbush Ave
Brooklyn, NY

Provided By:

Author: search rankpros

Every business needs exposure. Even with the best product/ service at the most competitive price a company cannot be successful unless its target market know about them. Sales don’t come out of thin air and the importance of a successful marketing campaign is paramount. There are various marketing strategies, however, I shall focus here on just two; namely promotional products and sponsorship. Promotional products are personalised gifts given away to raise awareness of a company. On the other hand, sponsorship links a company with a specific team or organisation to make the company’s name associated with the organisation or team, again to raise awareness of the company in question. I have chosen these two marketing methods as the subject of this article because they have many similarities but have important differences. First I shall explain what features they have in common.

Take Virgin’s recent sponsorship deal with the new Formula 1 racing team Brawn GP. Richard Branson has taken a liking to Formula 1 and Virgin are now associated with Brawn GP. The Virgin brand will be seen written on Brawn GP cars, merchandise and clothing, with the result of raising awareness of the Virgin brand, as if it doesn’t need raising any more! But when considering what TV package to upgrade to from freeview, fans of Formula 1 may just choose Virgin over Sky because of this sponsorship deal. The Virgin name on replica caps, on mugs, on pens, on racing jackets, and on other merchandise has exactly the same result that gifts of promotional products have. They all aim to raise brand awareness. However, this is where the differences stop.

The ease of distributing promotional gifts comes with the very fact that they are gifts- they are free! Take pens, for example. I can’t remember the last time I bought a pen but there are a fair few personalised pens lying around my house. No doubt I acquired these for free. (I am not a serial pen stealer I promise.) If I had to pay for a pen then I’m would have no branded pens at all. They are more expensive than a pack of 10 biros from the local stationary shop and during an economic recession I’m not going to be splashing out on expensive pens I can tell you.

Sponsorship deals raise brand awareness by putting a company name where you already look i.e. in association with a sporting team you follow whereas promotional products are put in front of you because they offer you some value, or are of use to you, for free. They both do a similar marketing job. However, there is one important difference. Cost.

Sponsoring a sporting team of a reasonable size, for example, can cost thousands whilst sponsoring a small organisation although may be cheaper, may not yield worthwhile results. Also, there is a risk associating your business name with that of another organisation. The reputation of those you sponsor could affect the reputation of your business. Using promotional products avoids this risk, and arguably more importantly, a successful marketing campaign with promotional products can be achieved at a fraction of the cost of a sponsorship deal. Your business name will be out there, there will be no risk to the reputation of your business and in two years when sponsorship deals expire your promotional products will still be dispersed far and wide because they will still offer free value. Ex-sponsors, however, will have their name removed from every place their name is advertised and will have to pursue alternative means of advertising.


About the Author:

George Yates is an expert in the field of promotional products. For more information about promotional products visit http://www.leighmans.com

Article Source: http://www.articlesbase.com/gifts-articles/promotional-products-versus-sponsorship-852344.html

Related Articles
- Success in Business Malone NY
Do you want to know how to capture a customer's attention? Want to know how you are going to really grab them and pull them in, simply by using one special promotional item? When you use promotional bags as part of your marketing, you are going to find that you will 'bag' a lot of new business.
- Benefits of Viral Marketing Malone NY
- Benefits of Promotional Products Malone NY
- Promotional or Discount Codes Malone NY
- Catalog Printing Malone NY
- How to Increase Trade Show Traffic With Trade Show Giveaways Malone NY
- Print Couples are Essential for Businesses Malone NY
- Reasons for Creating Business Cards Malone NY
- Improving Business and Sales with Promotional Gifts Malone NY
- How to Find Latest Business Promotion Methods Malone NY