Press Releases Ithaca NY
There are various avenues used to promote something that is deemed important. One of these avenues is a press release. Press releases have been found to be extremely successful in spreading important information to a large audience quickly.
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A press release, also known as a news release or press statement, is a written or recorded communication that is aimed specifically at the news media. The purpose of the press release is announcing something that is claimed to be news worthy. It is usually faxed, mailed, or emailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press release distribution services are also used to communicate news releases. One of the many reasons that press releases are sent is for the purpose of announcing news conferences but there are countless other reasons as well.
A press release differs from a news article. A news article is a compilation of facts developed by journalists published in the news media, where a press release is designed to be sent to journalists to encourage them to develop articles on a certain subject. Usually, a press release is biased towards the feelings and objectives of the author. The use of press releases is common in the field of public relations; the aim is to attract positive media attention to the firm's client and publicity, the aim of which is to attract positive media attention for products, which are marketed by the clients as well.
When writing a press release it is advisable to begin with some basic tips and suggestions. There are seven basic elements that every press release should have in terms of content and what it looks like. The words "FOR IMMEDIATE RELEASE" should appear in the upper left hand margin, just under the letterhead. Every letter should be capitalized.
As you are writing the press release, skip a line or two after your release statement and list the name, title, telephone and fax number of the person within your organization who can provide the most information. It is also important to provide a home number since reporters often work on deadlines and may need to be in contact after hours.
Skip two lines after your contact information and add a boldfaced headline to your press release.
The city that you are preparing your press release from and the date that your press release is actually being mailed should follow your headline.
When composing your press release it is extremely important to remember that the first paragraph will need to grasp and hold on to the reader's attention. Your main objective is to make sure they are captivated by what you have to say rather than losing interest. Make sure your first paragraph contains enough relevant information to your message. When writing your press release it is always a good idea to make sure that you are including the who, what, when, why, and where of what you are trying to convey.
Next, when writing the press release, is the text paragraph. This is the main paragraph that will have your message fully developed. It is important that this paragraph is clear, precise, and to the point as well.
Lastly, is the recap; at the lower left hand corner of your last page you will want to restate your product specifications and highlight a product release date.
In today's day and age and the invention of the World Wide Web, as we already know, everything, including press releases, can be done through email distribution. A "conventional" press release is a brief document announcing news about a company, product, or service to media professionals. Email press releases are usually much shorter in length than their conventional counterparts. The majority of email press releases are usually no more than 500 words of text organized into five short paragraphs. Email software does allow the user to set limits on the sizes of the messages it can download. Since most individuals are unaware of this or do not set the default limit of their email software, long messages can be an issue. Because of this, it is preferable that email press releases are kept short, precise, and to the point.
When writing an email press release, remember that information, such as photographs, biographies of company executives, white papers, and supporting documents usually included in a conventional press release may be published online so reporters may easily access them at their convenience. For example, if your company has recently completed an online survey of Internet shoppers, include a brief overview of the results in the email press release then follow it up with the URL or the home page of where the results online are located. The URLs for screen shots of your Web site and products may also be included in your press release. Be advised that some reporters do, in fact, have limited online access. As a courtesy, always include a contact method for those reporters who would prefer to have materials mailed to them by conventional means instead. Another important point is that attaching photographs and supplemental information files to the email press release is not acceptable when contacting a reporter.