Online Viral Marketing Campaigns Rochester NY

It can often be very difficult - especially in the massive modern marketplace - to get word about your product to a large amount of people without spending a fortune in advertising. So what can you do, as a small business owner? How can you get knowledge of what you have to offer out to the people who need it? And, perhaps more importantly, how can you do that without exhausting your bank account?


1 . Local Companies

Londes Internet Marketing
(585) 451-8329
80 River Meadow Dr
Rochester, NY
Sutherland Global Services
(585) 586-5757
1160 Pittsford Victor Rd Ste L
Rochester, NY
Adecco Employment Services
(585) 292-0630
333 Metro Park
Rochester, NY
Adecco Employment Services
(585) 546-1660
1330 Lexington Ave
Rochester, NY
T-Fusion Global (Tfusionglobal.com)
585-7044936
www.Tfusionglobal.com
Rochester, NY
Lehd Media
585.474.0400
PO Box 18416
Rochester, NY
Netsmartz Software development and E-Marketing Solutions
(585) 340-1166
570 Willowbrook Office Park
Rochester, NY
Atomic Design
(585) 271-8661
277 Alexander St Ste 208
Rochester, NY
ARC of Monroe County
(585) 325-7160
727 Mount Hope Ave
Rochester, NY
Adecco Employment Services
(585) 242-5320
200 Winton Rd N
Rochester, NY

2 . What is Viral Marketing?

First, we should probably find out what exactly viral marketing is. Viral marketing, simply put, is knowledge of your product which spreads "virally" - by, in other words, self replication. The most ancient form of advertising is also a form of viral advertising - the classic "word of mouth" approach. In other words, someone uses a product, likes it, and tells their friends about it. The initial audience reached - the one person who tried the product - "replicates" when he tells his friends, expanding the audience to them as well, who in turn "replicate" by telling their friends.

Needless to say, viral marketing is a very powerful form. If every person reached by viral marketing told two friends, it wouldn't be long at all before you'd reach an enormous audience. Just look at the numbers: one friend tells two friends, who each tell two (4), who each tell two (8) and so on: 16, 32, 64, 128, 256, 512, 1028, 2056, etc - as you can see, it really doesn't take all that many iterations before you've reached a very large group of people. In the next few pages, we'll take a look at some popular methods of online marketing using viral marketing techniques as well of some very successful examples of it.

3 . Bad Viral Marketing

First, though, let's look at what not to do - what isn't good viral marketing protocol, in other words. This is what springs to mind when most people think of "viral marketing," and it's critical to make this distinction with your customers and clients when you talk about viral marketing. The sort of viral marketing that has negative connotations in most cases is indeed viral marketing, but a form of it with very debatable success rates. There are two basic types of bad viral marketing: spam and actual adware and spyware viruses.

Spam is viral because it infects and forwards - the classic "forward this to ten other people to get a discount" scams are good examples - and takes over things like mailing lists in order to replicate itself extensively. The problem, of course, is that no one actually reads spam, thus negating its effectiveness entirely. If you want to be successful, you'll have to take a different approach. Viruses could also be considered viral marketing, at least the ones that infect your computer and cause pop-ups to appear. However, this only annoys people and causes negative connotations to the products that appear in the pop up ads. By taking these examples of what not to do and acting accordingly, you can achieve success in your viral marketing ploy.

4 . Good Viral Marketing

There are plenty of good examples of viral marketing out there - don't get discouraged! Some of the biggest successes - Google and HotMail - will be discussed in later sections. Needless to say, with examples like that, you definitely have a good shot.

In many ways, the Internet is built for viral marketing. Communication around the world is instantaneous, and the "birth rate" of viral marketing is sped up to unbelievable rates. The communication potential in the online idea marketplace makes for astounding potential in viral marketing - the only thing that matters is how much you can get out of it and how well you can utilize the resources offered to you. We'll discuss some possibilities at a later point in the article. For now, take a look at some of the best in the business and how they did it.
Related Articles
- Internet Viral Marketing Rochester NY
Internet viral marketing is the process of advertising your products and services by making use of pre-existing social networks. It is also referred to as word of mouth marketing or referral marketing. The main aim of online viral marketing is to create a positive impact of a product or resource, so that online shoppers may be persuaded to convey the promotion message to others.
- Viral Marketing Rochester NY
- Internet Marketing Services Rochester NY
- Affiliate Marketing Rochester NY
- Advantages of Viral Marketing Rochester NY
- Tips For Marketing Your Website Rochester NY
- Internet Marketing Rochester NY
- Affiliate Marketing Success Tips Rochester NY
- Internet Video Marketing Rochester NY
- Internet Advertising Campaigns (PPC) Rochester NY