Mobile Marketing Rye NY

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion.

Local Companies

Persuasive Brands
201-947-7250
121
Leonia, NJ
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Cdhm Advertising Inc
(203) 967-7200
1100 Summer St
Stamford, CT
Chestnut Communications Inc
(203) 629-9098
16 Stepping Stone Ln
Greenwich, CT
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
propulsion,llc
203 801-0526
80 Turning Mill Lane
New Canaan, CT
Billboard Connection
(203) 655-5066
Billboard Connection
Darien, CT
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
Stamford, CT
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Data Provided by:
  

Provided By:

Author: jamiehanson

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion. Since cell phone numbers are not in the public domain, mobile marketing has created an opt-in program whereby users can choose to receive the advertising messages that interest them on their mobile phones. Users can also opt out of the programs by sending a simple text message to the company.

Some networks also offer the ability to receive advertisements customized to the current location of the mobile device. These location based services operate by means of a GPS chip in the phone which allows the provider to determine the user's location. In this way, companies are assured of reaching the consumer with the most applicable marketing information. Increasing numbers of companies are reaping the rewards of mobile marketing. A recent marketing campaign by Ace Hardware found in-person store visits by consumers rose by 30% among those who viewed the promotional material via their mobile devices. They also found that over 60% of the customers who had opted to receive advertisements from the company actually viewed the promotional material. In a society where marketing is all about visibility, these numbers are astounding.

Ace Hardware found a significant increase in consumer viewing of their marketing campaign during their promotional period. Mobile marketing is available in a number of formats. SMS, or Short Message Service, provides short targeted messages to consumers who opt in to the service. Text messages can also be sent to an email address via SMS. MMS, or Multimedia Message Service, allows companies to send a compilation of text, video, audio, and imaging. In-game mobile marketing targets players of online video games while mobile web marketing places ads on mobile device oriented web sites.

The Mobile Marketing Association monitors use of mobile marketing to ensure that companies operate within established privacy guidelines and that consumers are not SPAMed with unwanted advertising. They also provide advertisers with standards for recommended usage applications. Companies who desire to be on the cutting edge of advertising strategy cannot afford to overlook mobile marketing. It is the advertising medium of the future and current trends indicate that it will continue to grow in capability, viewing possibilities, and consumer awareness.

As consumers increasingly rely on their mobile devices for internet access, news, gaming, and other applications, mobile marketing will not only gain wider viewing audiences, but will also ensure that those audiences are targeted specifically to the promoted advertising venue.

About the Author:

Loo-Lee is taken mobile marketing to the next level by developing a social networking around the cell phone user community. Their cell phone directory provides a great starting point to developing your marketing efforts.

Article Source: http://www.articlesbase.com/marketing-articles/mobile-marketing-the-future-of-advertising-1068269.html

Related Articles
- Internet Based Marketing Practice Rye NY
Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. It is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing.
- Successful Affiliate Marketing Formula Rye NY
- Internet Marketing Rye NY
- Affiliate Marketing Rye NY
- Affiliate Marketing Information Rye NY
- Advantages of Viral Marketing Rye NY
- Internet Viral Marketing Rye NY
- Tips For Marketing Your Website Rye NY
- Marketing Materials Rye NY
- Internet Marketing Rye NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details