Mobile Marketing Cortland NY

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion.

Local Companies

Cortland Free Ads
607-74-94572
PO Box 162
Preble, NY
Campus Promotions
(607) 272-2000
409 College Ave Apt 5345
Ithaca, NY
Iron Graphic Design
(607) 275-9544
120 N Aurora St Ste 5a
Ithaca, NY
Northview Marketing
(607) 277-7900
215 N Cayuga St
Ithaca, NY
Valeska Design Studio
(585) 367-3030
4705 Main St
Hemlock, NY
Finger Lakes Media Strategies
607-280-3840
159 Snyder Hill Rd.
Ithaca, NY
Keegan Associates Mar-Com
607-753-9696
50 Clinton Ave
Cortland, NY
Interspace Advertising
(607) 266-8906
72 Brown Rd
Ithaca, NY
Jander Lucia
(607) 533-4536
217 N Aurora St
Ithaca, NY
Smith Marketing Services Llc
(607) 257-7000
95 Brown Rd Ste 1032
Ithaca, NY

Provided By:

Author: jamiehanson

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion. Since cell phone numbers are not in the public domain, mobile marketing has created an opt-in program whereby users can choose to receive the advertising messages that interest them on their mobile phones. Users can also opt out of the programs by sending a simple text message to the company.

Some networks also offer the ability to receive advertisements customized to the current location of the mobile device. These location based services operate by means of a GPS chip in the phone which allows the provider to determine the user's location. In this way, companies are assured of reaching the consumer with the most applicable marketing information. Increasing numbers of companies are reaping the rewards of mobile marketing. A recent marketing campaign by Ace Hardware found in-person store visits by consumers rose by 30% among those who viewed the promotional material via their mobile devices. They also found that over 60% of the customers who had opted to receive advertisements from the company actually viewed the promotional material. In a society where marketing is all about visibility, these numbers are astounding.

Ace Hardware found a significant increase in consumer viewing of their marketing campaign during their promotional period. Mobile marketing is available in a number of formats. SMS, or Short Message Service, provides short targeted messages to consumers who opt in to the service. Text messages can also be sent to an email address via SMS. MMS, or Multimedia Message Service, allows companies to send a compilation of text, video, audio, and imaging. In-game mobile marketing targets players of online video games while mobile web marketing places ads on mobile device oriented web sites.

The Mobile Marketing Association monitors use of mobile marketing to ensure that companies operate within established privacy guidelines and that consumers are not SPAMed with unwanted advertising. They also provide advertisers with standards for recommended usage applications. Companies who desire to be on the cutting edge of advertising strategy cannot afford to overlook mobile marketing. It is the advertising medium of the future and current trends indicate that it will continue to grow in capability, viewing possibilities, and consumer awareness.

As consumers increasingly rely on their mobile devices for internet access, news, gaming, and other applications, mobile marketing will not only gain wider viewing audiences, but will also ensure that those audiences are targeted specifically to the promoted advertising venue.

About the Author:

Loo-Lee is taken mobile marketing to the next level by developing a social networking around the cell phone user community. Their cell phone directory provides a great starting point to developing your marketing efforts.

Article Source: http://www.articlesbase.com/marketing-articles/mobile-marketing-the-future-of-advertising-1068269.html

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