Mobile Marketing Corning NY

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion.

Local Companies

Orr Michael & Assoc Inc
(607) 936-4607
75 W Market St
Corning, NY
F S B O
(631) 474-3726
1 Glenmere Ln
Coram, NY
Sjd Media
(516) 621-1910
1446 Old Northern Blvd
Roslyn, NY
Medicus Group International
(212) 468-3100
1675 Broadway
New York, NY
Valeska Design Studio
(585) 367-3030
4705 Main St
Hemlock, NY
Sherrie's Advertising Specialties
607-732-5165
Elmira, NY
Oui Design Group
(315) 866-1300
309 Miller Ave
Herkimer, NY
R Marketing Group
(585) 697-3925
200 Buell Rd
Rochester, NY
Trans Continental Strategic Metals Inc
(212) 425-4750
80 Wall St
New York, NY
Niagara Frontier Advtng Assocs Inc
(716) 681-0638
43 Central Ave Ste 2
Lancaster, NY

Provided By:

Author: jamiehanson

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion. Since cell phone numbers are not in the public domain, mobile marketing has created an opt-in program whereby users can choose to receive the advertising messages that interest them on their mobile phones. Users can also opt out of the programs by sending a simple text message to the company.

Some networks also offer the ability to receive advertisements customized to the current location of the mobile device. These location based services operate by means of a GPS chip in the phone which allows the provider to determine the user's location. In this way, companies are assured of reaching the consumer with the most applicable marketing information. Increasing numbers of companies are reaping the rewards of mobile marketing. A recent marketing campaign by Ace Hardware found in-person store visits by consumers rose by 30% among those who viewed the promotional material via their mobile devices. They also found that over 60% of the customers who had opted to receive advertisements from the company actually viewed the promotional material. In a society where marketing is all about visibility, these numbers are astounding.

Ace Hardware found a significant increase in consumer viewing of their marketing campaign during their promotional period. Mobile marketing is available in a number of formats. SMS, or Short Message Service, provides short targeted messages to consumers who opt in to the service. Text messages can also be sent to an email address via SMS. MMS, or Multimedia Message Service, allows companies to send a compilation of text, video, audio, and imaging. In-game mobile marketing targets players of online video games while mobile web marketing places ads on mobile device oriented web sites.

The Mobile Marketing Association monitors use of mobile marketing to ensure that companies operate within established privacy guidelines and that consumers are not SPAMed with unwanted advertising. They also provide advertisers with standards for recommended usage applications. Companies who desire to be on the cutting edge of advertising strategy cannot afford to overlook mobile marketing. It is the advertising medium of the future and current trends indicate that it will continue to grow in capability, viewing possibilities, and consumer awareness.

As consumers increasingly rely on their mobile devices for internet access, news, gaming, and other applications, mobile marketing will not only gain wider viewing audiences, but will also ensure that those audiences are targeted specifically to the promoted advertising venue.

About the Author:

Loo-Lee is taken mobile marketing to the next level by developing a social networking around the cell phone user community. Their cell phone directory provides a great starting point to developing your marketing efforts.

Article Source: http://www.articlesbase.com/marketing-articles/mobile-marketing-the-future-of-advertising-1068269.html

Related Articles
- Affiliate Marketing Corning NY
Having some previous knowledge about the dynamics of any given business venture is always an advantage, but it is not a must. Many people migrate from a business model to another completely different one and achieve a level of success many could only dream of.
- Internet Viral Marketing Corning NY
- Internet Marketing Corning NY
- Internet Marketing Corning NY
- Tips For Marketing Your Website Corning NY
- Successful Affiliate Marketing Formula Corning NY
- Affiliate Marketing Information Corning NY
- Marketing Materials Corning NY
- Internet Based Marketing Practice Corning NY
- Advantages of Viral Marketing Corning NY