Mobile Marketing Camillus NY

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion.

Local Companies

Abc Creative Group
(315) 471-1002
430 E Genesee St Ste 203
Syracuse, NY
Comgroup
(315) 233-5000
360 S Warren St
Syracuse, NY
Lighthouse Marketing Incorporated
(315) 656-9922
5821 Acton St
East Syracuse, NY
Yarde Metals Incorporated
(315) 432-5056
6500 New Venture Gear Dr Ste 500
East Syracuse, NY
Exhibits And More
(315) 652-0383
7843 Goguen Dr
Liverpool, NY
Com Doc
315.382.6172
6600 Deere Rd
Syracuse, NY
Clickdriven Marketing Group Incorporated
(315) 437-0368
3650 James St Ste 202a
Syracuse, NY
Commercial Millwork Incorporated
(315) 475-7479
221 W Division St
Syracuse, NY
Mellott Enterprises
(315) 463-5790
6075 Corporate Dr Ste 2
East Syracuse, NY
Spectrum Marketing Services Group
(315) 410-7824
5760 Commons Park
East Syracuse, NY

Provided By:

Author: jamiehanson

The rise of the cell phone industry has brought about monumental changes in the way consumers view and respond to advertising data. Cell phone users can now surf the web and view specific content on their mobile devices with little exposure to traditional advertising media. Mobile marketing seeks to target users via mobile phone devices and thereby gain a wider audience for company promotion. Since cell phone numbers are not in the public domain, mobile marketing has created an opt-in program whereby users can choose to receive the advertising messages that interest them on their mobile phones. Users can also opt out of the programs by sending a simple text message to the company.

Some networks also offer the ability to receive advertisements customized to the current location of the mobile device. These location based services operate by means of a GPS chip in the phone which allows the provider to determine the user's location. In this way, companies are assured of reaching the consumer with the most applicable marketing information. Increasing numbers of companies are reaping the rewards of mobile marketing. A recent marketing campaign by Ace Hardware found in-person store visits by consumers rose by 30% among those who viewed the promotional material via their mobile devices. They also found that over 60% of the customers who had opted to receive advertisements from the company actually viewed the promotional material. In a society where marketing is all about visibility, these numbers are astounding.

Ace Hardware found a significant increase in consumer viewing of their marketing campaign during their promotional period. Mobile marketing is available in a number of formats. SMS, or Short Message Service, provides short targeted messages to consumers who opt in to the service. Text messages can also be sent to an email address via SMS. MMS, or Multimedia Message Service, allows companies to send a compilation of text, video, audio, and imaging. In-game mobile marketing targets players of online video games while mobile web marketing places ads on mobile device oriented web sites.

The Mobile Marketing Association monitors use of mobile marketing to ensure that companies operate within established privacy guidelines and that consumers are not SPAMed with unwanted advertising. They also provide advertisers with standards for recommended usage applications. Companies who desire to be on the cutting edge of advertising strategy cannot afford to overlook mobile marketing. It is the advertising medium of the future and current trends indicate that it will continue to grow in capability, viewing possibilities, and consumer awareness.

As consumers increasingly rely on their mobile devices for internet access, news, gaming, and other applications, mobile marketing will not only gain wider viewing audiences, but will also ensure that those audiences are targeted specifically to the promoted advertising venue.

About the Author:

Loo-Lee is taken mobile marketing to the next level by developing a social networking around the cell phone user community. Their cell phone directory provides a great starting point to developing your marketing efforts.

Article Source: http://www.articlesbase.com/marketing-articles/mobile-marketing-the-future-of-advertising-1068269.html

Related Articles
- Tips For Marketing Your Website Camillus NY
People have misconception about website marketing. So it is very important to what website marketing, where to start and discover the innovative ways to market your website. If you can market you website properly then you can earn money from it.
- Internet Viral Marketing Camillus NY
- Affiliate Marketing Information Camillus NY
- Advantages of Viral Marketing Camillus NY
- Affiliate Marketing Camillus NY
- Successful Affiliate Marketing Formula Camillus NY
- Internet Marketing Camillus NY
- Internet Marketing Camillus NY
- Marketing Materials Camillus NY
- Internet Based Marketing Practice Camillus NY