The Marketing Professionals' ArsenalAuthor: charen smith
For a marketing professional, there are several design and print marketing materials, which can be at your disposal to be effective in your field. You can use these myriad of weapons to design marketing materials faster, while there are tools that makes your marketing campaign more efficient and cover a wider scope of the market. For your convenience, we have collected the best and most common design and print marketing materials that you can use to help you in your work with marketing. Use these powerful tools wisely, and your marketing campaign should have a higher chance of success.About the Author:
No marketing campaign can start without an initial concept and design. All marketing depends on the particular angle of attack in terms of the market, and the proper concepts that are used in "forging" that marketing weapon. With this respect, one of the first tools that you should consider is your publishing and graphics design software. There are many out there to choose from, but there are several applications that can be easier to access and faster to use.
For desktop publishing software, you can try using Adobe software like Adobe InDesign and Adobe Pagemaker. Those two are the typical tools that professionals use. However, if you want a simpler type of software that can be easy to manage, you can also try Microsoft applications such as Microsoft Publisher and to a lesser extent Microsoft Word for desktop publishing. They have an easier user interface with wizards, but they are not as powerful as the first two. Barring that you can also try other alternatives such as QuarkXPress. Lastly, if you don't have that much money, you can try free or open source applications such as Scribus.
After considering desktop publishing software, you also need to know what you want when you go to graphics editing and design. The best graphic design software out there is Adobe Photoshop and Adobe Illustrator. Both let you manipulate images using extensive and powerful tools which can help you design any kind of marketing material that you want. Though they may be a bit expensive to buy. If you want your graphics design software free, you can go for open source applications such as Gimp.
Print Marketing Materials
Now, with your software in place. It is time to think about your marketing materials. There is a lot to choose from in this field. You can print marketing postcards, brochures, fliers, letters and catalogs. In this respect, Postcards and Letters are the most convenient to use. They are already built for quick mailing and both of them can deliver their marketing messages quickly and efficiently. The drawback though here is that most people identify these things as junk mail and throw them away with just a glance. So designing a nice and eye-catching layout for them is crucial for success.
Brochures and fliers on the other hand are a different type of marketing material. These are meant to be given away to people directly. They don't pass through the postal service. This has its own advantages and disadvantages. Both are designed to impact the reader directly from first glance, and deliver a brief but interesting marketing message. You can cater your distribution efforts by using these print marketing materials since you can give them away at key locations and communities where you want your marketing message read the most. The small drawback with this one is that it requires more time since you have to give them away manually to places. No help from the postal service here.
Great! I hope you learned something about the typical weapons that a marketing professional should know about and use. Remember those concepts above can really help you next time you do some marketing yourself. Good Luck.
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