Internet Marketing Strategy

Chances are that you'll use more than one Internet marketing strategy in your Internet marketing campaigns. There are, in fact, many Internet marketing techniques you can use to gain and keep customers while you're building up your business. Following are a few of the most popular Internet marketing strategies being used today.


1. SEO

SEO or Search Engine Optimization is an important component to any Internet marketing strategy. Essentially, SEO involves creating and maintaining a website that will rank high in the search engines when users search for sites using keywords. SEO is used to drive traffic to a site so that once users find your site they will make a purchase.

While there are various ways to optimize your site for the search engines, most experts agree that the very best way for your site to find its way into the upper echelon of search engine rankings is for it to be a site that customers find valuable. In other words, instead of trying to stuff their website with too many keywords, website owners should concentrate more on articles and other content that their customers will find useful. Sites that customers find useful and valuable will no doubt be found useful and valuable to search engine crawlers.

Keywords are important, though. However, relevant keywords are far more important than a site full of keywords that don't properly reflect what the site is all about. Search engine crawlers, or spiders don't like sites with too many keywords, either. Website owners must remember that once they have succeeded in driving traffic to their site that they need to offer their site visitors a reason to hang around. Offering visitors a site full of useful information and resources is one of the best Internet marketing strategies a webmaster can come up with.

2. Email Marketing

Email marketing is a popular Internet marketing strategy that has proven to be quite lucrative for savvy Internet marketers. Email marketing is one of the Internet marketing techniques that take a lot of hard work and preparation; however it can certainly pay off by leading to large sales numbers. In order to be successful with this form of Internet marketing, you have to build a list of prospective customers.

One way to build a successful list for your email marketing campaigns is to offer something for free, such as an ecourse on your website. Suppose you have a website dedicated to dog training. You might offer a free course to those who will provide you with their names and email addresses. You then send them an email every day for 5, 7, or 10 days with useful information pertaining to dog training, or whatever it is that you are marketing.

At the conclusion of each day's "lesson," you can provide a link to your salespage for those interested in more information. In addition, you can keep in touch with your list members every now and then, offering them more information and inviting them to visit your site. You will need to provide a link for them to "opt out" of receiving future emails from you, but by building a targeted list in this way, you will better your chances of selling to people that are truly interested in what you have to offer.

3. Coregistration

Coregistration is another Internet marketing strategy that makes use of a list of prospective customers, however with coregistration, you are partnered up with another Internet marketer in order that you both may profit from the same campaign. Here's how it works: Suppose you have a product to sell but you don't have a list of prospects to market it to. You might join forces with another marketer who has a list of prospects that he or she regularly markets to but who doesn't have the time or inclination to come up with a new product.

Large companies have been making big bucks from this marketing strategy for many years, long before the advent of the Internet. Even so, it has also become one of the most popular Internet marketing techniques. How many sites have you visited that give you the option to "opt-in" to receive email or information from one of their partner sites? This is an example of how coregistration works.

Sometimes both marketers will each have their own list of prospects and will make an agreement to market not only to the people on their own lists, but to the people on each other's list as well. This would give you a much better chance to sell if you partnered up with someone who had a list as large or larger than yours. As always, though, no spam is allowed and you must always provide your prospects with the option of opting out from receiving any more emails from you.

4. Niche Marketing

Niche marketing is about establishing yourself as an expert in a particular niche, or area. While this is a relatively easy Internet marketing strategy for someone who is already an expert, how does the new Internet marketer go about establishing a niche? This is where you have to look inside and discover the things you are most interested in or knowledgeable about. Maybe you have a hobby that would provide a foundation for you to base your niche upon.

Everyone cares about something and even if you are not an expert in a particular field or even if you don't have a hobby that you could use in your Internet marketing strategy, don't give up. Maybe you love music. There are virtually thousands of ideas that the music lover could come up with to use in an online business venture. If you're a music lover, you probably know a lot of bands or singers and you probably know what is hot at any given time. Use this knowledge to your advantage in all of your Internet marketing techniques.

There are lots of ways to establish yourself as an expert in your field, which will help to drive traffic to your site and therefore help you to sell whatever it is you're selling. You can write about your niche market in articles, forum posts, blogs, and social networking sites and always include a link to your site in your signature. Before long, you will be recognized as the go to person in your particular niche.

5. Affiliate Marketing

Affiliate marketing engages the product developer with the marketer in a win-win situation. Suppose you have developed a product, written an ebook, or a software application. You have a website and you promote your product in a variety of ways. One of the most lucrative and popular Internet marketing strategies for the product developer is affiliate marketing. This is where you sign up affiliates or others who are interested in selling your product and for each product sold, they earn a commission.

This is a win-win situation because the affiliate wins because he or she is earning a commission by selling your product and because they don't have to develop a product themselves. Affiliates don't even have to have their own websites because there are so many ways they can promote their products. The product developer wins because he or she has many other people promoting his/her products, which increases sales.

6. Article Marketing

There are various ways to use article marketing as an Internet marketing strategy. Some article directories will let you include a link in your article or in the bio section at the end of your article. You write an article about your product, or in the case of affiliate marketing, about the product you are selling with the idea that those who read your articles will click on the link and make a purchase.

You don't usually get paid for articles that you use in this way. That is, you don't receive outright payment for the articles like you would if you were writing them for a client that has ordered them. However, article marketing can certainly pay off by driving traffic to your site and turning visitors into customers. In addition, because you get a byline, article marketing can help establish you as an expert in your niche.

The proper use of keywords is important in article marketing because here again, when visitors type keywords into the search engines, you want them to find your site, or in this case, your articles. Most experts agree that a keyword density of 1-3% is a wise use of keywords. That means for a keyword density of 2%, for example, your chosen keyword or keywords would be used twice for every 100 words in the article.

7. Blogging

Blogging is a relatively new, but widely popular Internet marketing strategy. There are more than 100 million blogs on the Internet today and while few of them earn serious money for their owners on their own, blogging offers the Internet marketer another forum to connect with their customers and potential customers. There are many advantages to blogging. Blogs can be used for almost any purpose; some people start blogs just to rant while many others blog in order to promote their websites or products.

The word blog gets its name from the words web and log as it is essentially a log that you keep on the web. Some of the earlier blogs were used as diaries or journals but savvy Internet marketers today use them as just one of many Internet marketing techniques. In order to be successful, blogs need to be well maintained. That means they must contain interesting content and be updated often. It also helps if you incorporate an arena where readers of your blog can leave comments. This helps get visitors to your site involved and gives them a reason to return.

8. Memberships Sites

Having a membership site is a great Internet marketing strategy that has been very lucrative for savvy Internet marketers that consistently offer their subscribers something of value for a monthly membership fee. It could be ebooks, articles, or a subscription to a software program, but if you can get your customers to purchase a subscription on a monthly basis, you can be on your way to enjoying a passive income for a long time to come.

Being a successful owner of a membership site can be a great way to build up a customer list that you can then use for email marketing campaigns. Once you build up trust with your customers, they will look forward to emails from you and you can then use other marketing strategies to sell even more products. For example, suppose you have just developed a new product. You can then contact the subscribers to your membership site and offer them a discount when they buy your new product.

9. Bonus Offers

Bonuses are an Internet marketing strategy no Internet marketer can afford to overlook. Almost everyone likes getting something for nothing and the Internet is filled with incredible competition. Regardless of your Internet marketing techniques, you almost always have the chance to offer your customers more. For example, you can offer a buy one get one free for a limited time or run a campaign where you throw in something for free when your customer purchases the product you are promoting. These bonus offers can often make the difference between your customer buying from you or from the website down the Cyber Street.

Not many people can resist a giveaway. Even in your blog, you can include an opt-in box where customers can request more information. This, too, will help you to build up a contact list, which you can then use for marketing purposes. Another successful Internet marketing strategy that can serve as a bonus is offering a special price for a limited amount of time. If you do this, though, make sure that you do indeed raise the price after the set number of days or whatever timeframe you set up. If you don't, you will lose the trust of your customers and they won't likely be repeat customers.

Building trust with your customers is the Internet marketer's greatest asset. That is how brick and mortar shopkeepers have kept loyal customers for years. Customers that are willing to pay more because you offer such great service or because they know your products deliver what they promise. Whatever Internet marketing strategy you decide to use - and you'll probably use several - always deliver what you promise and you will build up a loyal customer base and a lucrative income!
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