Author: Karen grahams
Full color brochures are indeed very attractive to look at. A brochure isn’t really as effective, and as eye catching if they are not printed in full color. So it is always a must to create full color brochures that show the best designs and the best print quality. This however, is easier said than done. There are a few things that you need to remember about color brochure printing to keep its quality top notch. In this article, we will share you a few of these things which will help you improve your full color brochures significantly.
Always enhance your images – For most people an image is an image. They don’t really know that in the digital age, you can actually adjust and enhance your brochure images to make them look better and come out. One of the keys in color brochure printing is to take advantage of this option and improve the look of the brochures through the proper enhancements. This involves correcting the flaws in the image to make it look perfect, and of course adding a few things that was not originally there to supplement the image. With the right concept in mind, your enhanced image can really make a subtle impact on the readers of your color brochures.
Apply color corrections – And of course, speaking of color, besides editing and enhancing the actual parts of the photograph, you may also want to apply a few minor color corrections in it for good effect. Adjusting the color settings of an image can really turn a boring picture into a more vibrant and living image. Also, your whole brochure design itself can benefit from these color enhancements since the actual design elements and colors can be adjusted to bring out more eye candy in your brochure layout. By making colors stand out, people can get more emotions from the images, increasing its overall impact and meaning to people.
Play with brightness and contrast – Next, to correct any problems with the lighting of the photographs in your brochure, you can try to adjust the brightness and contrast settings. You can increase the lightness or darkness of the images using the brightness slider, while contrast lets you increase the light and dark differences of the colors, making things stand out better. Try to play with these settings in your brochure layout and see what makes the design come out and look best. The brightest and sharpest image should be what you are looking for in your brochure.
Use specific color schemes – Lastly, you may want to use specific color schemes for your brochures. Even if you already have a full color brochure with lots of different hues, it is actually better to have a coherent color theme. This makes a brochure more intense, conveying its message in the best possible manner. Red, yellow and orange brochures convey energy, fire and light, while blue, white and silver brochures can convey serenity and peace. Specific colors can really drive home your message quickly to people even without words. So, use specific color schemes if you can, rather than just choosing colors at random to take advantage of the extra benefits that they give to your brochure message.
Good! Remember these items well and apply them if you can in your own full color brochures. By making these subtle but effective enhancements, your brochures can really become a force themselves giving the best impact to their readers. By investing your time in improving your brochure, you should reap its benefits and increase your brochure success.
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Karen Grahams has keen interest in Internet Marketing, which began roughly four years ago. Writing has always been her passion. She is continually striving to enhance her interest by developing internet strategies.
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