Source: Business Wire
Publication date: May 20, 2009
Equus Products, Inc. is pleased to announce the 500,000th-piece sale of its INNOVA®; 3100 CanOBD2 Diagnostic Tool. This product, which debuted in 2002, is believed to be the single best-selling on-board diagnostic 2nd generation (OBD2) tool of all time.
"In the late 1990s, our development team had a vision to help drivers of all levels diagnose their high-tech vehicles as easily as they check their fluid levels," said Ieon C. Chen, Equus Products' CEO. "We're pleased to have helped a half-million people solve their stubborn engine-related problems. Thanks to easy-to-use products such as ours, repairing today's vehicles is becoming possible, affordable and even fun again."
The INNOVA 3100 single item alone is believed to account for as much as 20 percent of all OBD2 tool sales in the U.S., according to industry and internal calculations. Equus has doubled its retail customer base and tripled its sales over the past six years, adding a mix of mass merchandise, online, catalog and tool distributors. While the company credits its growth to a consistently high-quality product offering, Sales Manager Scott Gompper admits the 3100's success has helped get the company into the door of many new accounts.
Gompper credits the tool's success to its practical design, ease of use and affordability. In a recent survey of INNOVA® tool owners, the top three reasons for their purchase are price, superior features and excelle...
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