How to Name Your Business Ballston Spa NY

How you choose to name your new business can impact its future financial success. If you choose well, potential customers will find you, identify with you, and buy from you. If you choose poorly, you'll confuse potential customers and suppliers, and thus ultimately hurt your business. So don't take naming lightly but rather use a well-thought, disciplined approach to get your business off the ground.

Local Companies

Propel Media
518-370-8092
4 Nott Terrace
Schenectady, NY
Robert A Wood Associates
(315) 735-4328
1001 Broad St
Utica, NY
B P Associates
(914) 944-9560
23 Spring St
Ossining, NY
Uniscribe Professional Services
(212) 490-7278
360 Lexington Ave
New York, NY
N Y City of
(212) 639-9675
1 Centre St
New York, NY
Johnson City Inc Village of
(607) 797-3031
124 Brown St
Johnson City, NY
Services For the Underserved
(718) 217-6578
18745 Hilburn Ave
Saint Albans, NY
Consulate General of Norway
(212) 421-7333
825 3rd Ave
New York, NY
Marsh and Fastenburg Llp
(914) 682-2064
50 Main St
White Plains, NY
Metal Tech Precision Industries Inc
(718) 381-0910
284 Seigel St
Brooklyn, NY

Steps

I. Discovery Process

  1. Write down the overall customer experience you expect your current and future products and services will provide.
  2. Write down the key benefits of your products and services
  3. Write down down the features of your key products and services

II. Brainstorm a List of Well Over 100 Names

  1. Assemble a group of at least 10 persons, i.e. customers, staff, friends, family, etc.
  2. Set a rule for the brainstorming session that everyone suspend judgment on any name ideas suggested. The key to good brainstorming is freedom to create a list of ideas inspired at the moment, not to immediately choose the perfect name.
  3. Start by brainstorming names around the benefit, features, and customer experience.
  4. Go broader and brainstorm names around intuitive and associative feelings around the benefit, features, and customer experience i.e. visual, audio, smell, touch, taste.
  5. Ask participants what imaginary or visceral associations come to mind when they think of your business or product benefits. For example, when you think of your product, does it make you think of a cool calm sea? A tiger? Relief? Bitter taste?
  6. Ask participants why they suggested the ideas above, and continue to build names from their inspiration.

III. Pass an Initial Filter for Your Brainstormed Names

  1. Avoid names that are more than 2 or 3 syllables
  2. Eliminate names that are difficult to pronounce or spell
  3. Delete names that cannot be trademarked or are too generic
  4. Watch out for names that limit the potential scope of your current and future business

IV. Pass a Second Filter for Remaining Brainstormed Names

  1. Take out names where an internet domain name is not available
  2. Eliminate names that are already trademarked in your industry
  3. Choose names that differentiate you from competitors, but connect well with potential customers
  4. Highlight names that allow the potential growth of your company

V. Make the Decision

  1. Discuss the pros and cons of your final list of names with colleagues, staff, friends, family, potential customers.
  2. Proudly say each name aloud and see if it resonates with you
  3. Choose the name.

Related wikiHows

Start a Small Business

Sources and Citations

Practical Business Tips & Ideas (original author and source)

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Name Your Business. All content on wikiHow can be shared under a Creative Commons license.

Featured Local Company

Propel Media

518-370-8092
4 Nott Terrace
Schenectady, NY

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