How to Increase Trade Show Traffic With Trade Show Giveaways

While trade shows are extremely important networking events, they are also a chance for companies to market themselves, as well as their products and services, to potential clients. According to a study done by the Promotional Products Association International, trade show attendees had more favorable attitudes towards companies who had given them promotional products. Promotional giveaways serve as tangible reminders of companies represented at the show, long after the event has ended. Almost every company that attends a trade show chooses to give away some form of promotional product. While trade show giveaways can not guarantee that attendees will choose to do business with you, with the correct strategy they can create a positive image of your brand in recipients? eyes.

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