Home Improvement Marketing Rochester NY

The Internet has become a primary resource for consumers considering home improvements in Rochester. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc.

Local Companies

Londes Internet Marketing
(585) 451-8329
80 River Meadow Dr
Rochester, NY
Sutherland Global Services
(585) 586-5757
1160 Pittsford Victor Rd Ste L
Rochester, NY
Aerotek
(585) 350-2700
100 Corporate Woods Ste 100
Rochester, NY
New York State
(585) 258-8870
130 W Main St
Rochester, NY
Manpower Temporary Services
(585) 223-1580
6605 Pittsford Palmyra Rd
Rochester, NY
Lehd Media
585.474.0400
PO Box 18416
Rochester, NY
Netsmartz Software development and E-Marketing Solutions
(585) 340-1166
570 Willowbrook Office Park
Rochester, NY
Atomic Design
(585) 271-8661
277 Alexander St Ste 208
Rochester, NY
ARC of Monroe County
(585) 325-7160
727 Mount Hope Ave
Rochester, NY
Adecco Employment Services
(585) 242-5320
200 Winton Rd N
Rochester, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: May 1, 2008

By Chuck Anton

The Internet has become a primary resource for consumers considering home improvements. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc. That's why you need to know about search engine optimization, or SEO. You should also know that you can balance your Internet marketing dollars spent to match your Web site traffic.

NOT OPTIONAL

Most of us don't know how to use this incredibly efficient marketing tool. Yet, ignoring the impact of the Internet can be catastrophic.

A well-designed Web site is no longer just an option. Consumers expect you to have one and are suspicious if you don't. At the minimum, according to Ron Sherman, of Ron Sherman Advertising, in Little Rock, Ark., your Web site should:

  • Have complete and accurate information about the products and services you offer;
  • Highlight your company's information with easy navigation;
  • Include testimonials that build credibility and trust in your company.

Sherman also suggests investing in video, which is increasingly popular on Web sites due to the spread of broadband.

WHERE ARE YOU?

Elaine Manganello, of online lead generator eLeads Technology, points out that companies with outdated or poorly constructed Web sites “have little to no chance of generating viable leads.

Click here to read full article from Replacement Contractor

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