Home Improvement Marketing Oneonta NY

The Internet has become a primary resource for consumers considering home improvements in Oneonta. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc.

Local Companies

Wz0Z Fm Radio
(607) 432-1030
36 Chestnut St
Oneonta, NY
Bynum Consulting Group Inc
(845) 424-4300
284 Travis Comers Rd
Garrison, NY
Media Logic
(518) 456-3015
1 Park Pl Ste 400
Albany, NY
Cameron Walter F Advertising
(631) 232-3033
350 Motor Pkwy
Hauppauge, NY
Normal Communications
(585) 262-6030
189 N Water St
Rochester, NY
Central Ny Radio Group
(607) 432-1030
36 Chestnut St
Oneonta, NY
Decker Advertising Inc
(607) 746-2178
97 Main St Ste 5
Delhi, NY
Pinckney Hugo Group
(315) 478-6700
760 W Genesee St
Syracuse, NY
Wizard Creative Inc
(716) 836-2727
291 Woodward Ave
Buffalo, NY
Parsons the New School For Design
(212) 229-8914

New York, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: May 1, 2008

By Chuck Anton

The Internet has become a primary resource for consumers considering home improvements. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc. That's why you need to know about search engine optimization, or SEO. You should also know that you can balance your Internet marketing dollars spent to match your Web site traffic.

NOT OPTIONAL

Most of us don't know how to use this incredibly efficient marketing tool. Yet, ignoring the impact of the Internet can be catastrophic.

A well-designed Web site is no longer just an option. Consumers expect you to have one and are suspicious if you don't. At the minimum, according to Ron Sherman, of Ron Sherman Advertising, in Little Rock, Ark., your Web site should:

  • Have complete and accurate information about the products and services you offer;
  • Highlight your company's information with easy navigation;
  • Include testimonials that build credibility and trust in your company.

Sherman also suggests investing in video, which is increasingly popular on Web sites due to the spread of broadband.

WHERE ARE YOU?

Elaine Manganello, of online lead generator eLeads Technology, points out that companies with outdated or poorly constructed Web sites “have little to no chance of generating viable leads.

Click here to read full article from Replacement Contractor

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