Home Improvement Marketing New York

The Internet has become a primary resource for consumers considering home improvements in New York. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc.

Local Companies

Visual Concepts SEO/Marketing Consulting
(866) 380-9675
PO Box 65
Orwell, NY
Roc La Famil'a Entertainment
17572574793
Ny Mail,244 5th Avenue, #2
NY, NY
couponscheckout
12019822017
# 5th avenue
Newyork, NY
Manpower Temporary Services
(585) 223-1580
6605 Pittsford Palmyra Rd
Rochester, NY
Tmg-Emedia Inc
(212) 645-2900
317 Madison Avenue Suite 1704
New York, NY
Market Piper
315-292-1131
1151 Tilden Ave
Utica, NY
BestDeals4Vets
607-349-9424
33 Jenks Rd
Port Crane, NY
Optimize Web
(845) 834-3665
PO Box 751
New Paltz, NY
ARC of Monroe County
(585) 325-7160
727 Mount Hope Ave
Rochester, NY
Fair Trade Consultants
(607) 821-1664
Ithaca, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: May 1, 2008

By Chuck Anton

The Internet has become a primary resource for consumers considering home improvements. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc. That's why you need to know about search engine optimization, or SEO. You should also know that you can balance your Internet marketing dollars spent to match your Web site traffic.

NOT OPTIONAL

Most of us don't know how to use this incredibly efficient marketing tool. Yet, ignoring the impact of the Internet can be catastrophic.

A well-designed Web site is no longer just an option. Consumers expect you to have one and are suspicious if you don't. At the minimum, according to Ron Sherman, of Ron Sherman Advertising, in Little Rock, Ark., your Web site should:

  • Have complete and accurate information about the products and services you offer;
  • Highlight your company's information with easy navigation;
  • Include testimonials that build credibility and trust in your company.

Sherman also suggests investing in video, which is increasingly popular on Web sites due to the spread of broadband.

WHERE ARE YOU?

Elaine Manganello, of online lead generator eLeads Technology, points out that companies with outdated or poorly constructed Web sites “have little to no chance of generating viable leads.

Click here to read full article from Replacement Contractor

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