Home Improvement Marketing Ithaca NY

The Internet has become a primary resource for consumers considering home improvements in Ithaca. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc.

Local Companies

Fair Trade Consultants
(607) 821-1664
Ithaca, NY
Northview Marketing
(607) 277-7900
301 Geneva
Ithaca, NY
Campus Promotions
(607) 272-2000
409 College Ave
Ithaca, NY
Message Brand Advertising
(607) 273-1228
120 W State St
Ithaca, NY
Telecare Direct Marketing
(631) 427-2320
9 Strawberry Ln
Huntington, NY
Internet Marketing Magicians LLC
607-330-1547
400 East State St, Suite 404
Ithaca, NY
Smith Marketing
(607) 257-7000
95 Brown Rd Ste 1032
Ithaca, NY
Spread the Word
(607) 272-3502
103 Dryden Rd
Ithaca, NY
Interspace Advertising
(607) 266-8906
72 Brown Rd
Ithaca, NY
Student Agencies Inc
(607) 272-2000
409 College Ave
Ithaca, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: May 1, 2008

By Chuck Anton

The Internet has become a primary resource for consumers considering home improvements. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc. That's why you need to know about search engine optimization, or SEO. You should also know that you can balance your Internet marketing dollars spent to match your Web site traffic.

NOT OPTIONAL

Most of us don't know how to use this incredibly efficient marketing tool. Yet, ignoring the impact of the Internet can be catastrophic.

A well-designed Web site is no longer just an option. Consumers expect you to have one and are suspicious if you don't. At the minimum, according to Ron Sherman, of Ron Sherman Advertising, in Little Rock, Ark., your Web site should:

  • Have complete and accurate information about the products and services you offer;
  • Highlight your company's information with easy navigation;
  • Include testimonials that build credibility and trust in your company.

Sherman also suggests investing in video, which is increasingly popular on Web sites due to the spread of broadband.

WHERE ARE YOU?

Elaine Manganello, of online lead generator eLeads Technology, points out that companies with outdated or poorly constructed Web sites “have little to no chance of generating viable leads.

Click here to read full article from Replacement Contractor

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