Home Improvement Marketing Beacon NY

The Internet has become a primary resource for consumers considering home improvements in Beacon. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc.

Local Companies

Double EE Productions, LLC
845-297-0262
17 Partners Rd.
Wappingers Falls, NY
TVB Enterprises
(845) 255-5008
New Paltz, NY
Buell Advertising
(585) 227-1620
300 Montvale Ln
Rochester, NY
Dipippa Nussbaum Advertising
(212) 937-7000
1375 Broadway
New York, NY
Digital Pulp Inc
(212) 679-0676
220 E 23rd St Ste 900
New York, NY
Kashen Communications
845-225-7571
4 Wakefield Road
Carmel, NY
Optimize Web
(845) 834-3665
PO Box 751
New Paltz, NY
Cgs General Distribution Inc
(845) 838-5434
39 Front St
Beacon, NY
Mason Selkowitz McDermott Inc
(585) 249-1100
400 Whitney Rd W
East Rochester, NY
Genesee Advtng Agency
(585) 343-3732
8 S Lyon St
Batavia, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: May 1, 2008

By Chuck Anton

The Internet has become a primary resource for consumers considering home improvements. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc. That's why you need to know about search engine optimization, or SEO. You should also know that you can balance your Internet marketing dollars spent to match your Web site traffic.

NOT OPTIONAL

Most of us don't know how to use this incredibly efficient marketing tool. Yet, ignoring the impact of the Internet can be catastrophic.

A well-designed Web site is no longer just an option. Consumers expect you to have one and are suspicious if you don't. At the minimum, according to Ron Sherman, of Ron Sherman Advertising, in Little Rock, Ark., your Web site should:

  • Have complete and accurate information about the products and services you offer;
  • Highlight your company's information with easy navigation;
  • Include testimonials that build credibility and trust in your company.

Sherman also suggests investing in video, which is increasingly popular on Web sites due to the spread of broadband.

WHERE ARE YOU?

Elaine Manganello, of online lead generator eLeads Technology, points out that companies with outdated or poorly constructed Web sites “have little to no chance of generating viable leads.

Click here to read full article from Replacement Contractor

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