Home Improvement Marketing Ballston Spa NY

The Internet has become a primary resource for consumers considering home improvements in Ballston Spa. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc.

Local Companies

Better Web Traffic
518 610-0466
1346 Hillside Ave
Schenectady, NY
J Zachary Creative Group
(845) 256-1900
83 S Chestnut St
New Paltz, NY
Avalanche Advertising Ltd
(716) 833-1334
331 Alberta Dr Ste 102
Buffalo, NY
Cognitive Marketing Inc
(585) 244-4140
46 Prince St
Rochester, NY
Roberts & Tarlow
(646) 289-7300
437 Madison Ave Fl 8
New York, NY
JaCor Web
518-577-0979
1552 Helderberg Ave
Schenectady, NY
Paragon Advertising
(716) 854-7161
43 Court St
Buffalo, NY
The New School
(212) 229-8900
66 5th Ave
New York, NY
Society of Silurians
(212) 532-0887
155 E 31st St
New York, NY
Paul Jann Advtng
(516) 624-0561
6201 Northern Blvd
East Norwich, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: May 1, 2008

By Chuck Anton

The Internet has become a primary resource for consumers considering home improvements. If you don't have a Web site, consumers can't find you. Furthermore, for that Web site to generate leads, it must be visible to search engines such as Google, Yahoo, MSN, etc. That's why you need to know about search engine optimization, or SEO. You should also know that you can balance your Internet marketing dollars spent to match your Web site traffic.

NOT OPTIONAL

Most of us don't know how to use this incredibly efficient marketing tool. Yet, ignoring the impact of the Internet can be catastrophic.

A well-designed Web site is no longer just an option. Consumers expect you to have one and are suspicious if you don't. At the minimum, according to Ron Sherman, of Ron Sherman Advertising, in Little Rock, Ark., your Web site should:

  • Have complete and accurate information about the products and services you offer;
  • Highlight your company's information with easy navigation;
  • Include testimonials that build credibility and trust in your company.

Sherman also suggests investing in video, which is increasingly popular on Web sites due to the spread of broadband.

WHERE ARE YOU?

Elaine Manganello, of online lead generator eLeads Technology, points out that companies with outdated or poorly constructed Web sites “have little to no chance of generating viable leads.

Click here to read full article from Replacement Contractor