Hispanic Marketing Beacon NY

Approximately 45 million Hispanics live in the United States; this makes them the second largest ethnic group. This group is expected to grow in the coming years and that is good news for businesses in the U.S. The reason being is that the Hispanic market represents great potential to increase their revenue.


1 . Local Companies

the i am group, inc.
800-421-2358
270 Station Road
Rock Tavern, NY
A.W. Bartczak, Ph.D., Environmental Consultant & Science-Based Marketer
(845) 255-4371
142 Bruynswick Rd.
New Paltz, NY
Jenkins & Lueken Orchards
(845) 255-0999
69 Yankee Folly Road
New Paltz, NY
Daa Inc
(845) 486-9000
8 Garfield Pl
Poughkeepsie, NY
Djm Distribution & Supply
(845) 486-7605
35 Patrick Ln
Poughkeepsie, NY
Dutchess County Restaurants.com
914-523-3293
Hopewell Junction, NY
Affordable Business Advertising
845-702-6787
1830 South Road
Wappinger Falls, NY
The Arts Community
(845) 417-8593
PO Box 548
New Paltz, NY
Dressel Farms
(845) 255-0693 (845) 255-7717
271 State Route 208
New Paltz, NY
De'Shay Graph
(845) 463-0051
6 Casperkill Dr
Poughkeepsie, NY

2 . Understanding The Hispanic Market

To reach any market with a message, it's important to understand that particular market. Factors to consider are: demographics, culture, language, and even certain concepts that play an important part in how a person thinks and in his expectations.

Demographically speaking, the average Hispanic is younger. He's in a lower income level and has minimal education. In addition, Hispanics normally live in urban areas and have larger families. There are many more cultural differences besides the language. When it comes to interaction, Hispanics normally expect or like to build relationships.

There are some concepts that require understanding on the part of marketers in order for them to be effective in their marketing techniques. It's critical that marketers understand the role that fate, communal living, their concept of saving, and spontaneity play in the life of the Hispanic person. Their idea of saving means saving for things that are important to them such as visiting family in their country of origin, saving for quinceaneras, or baptisms. This is completely different from the average American who thinks of saving in terms of retirement, kid's college, and so forth.

Planning is a concept that many Hispanics don't think about. Rather, they believe in fate and feel that what's going to happen will happen. Some feel that only God knows what tomorrow will bring.

Understanding these differences and concepts will help business owners benefit from this growing segment of the population. They will put themselves in a better position to serve this group of potential clients. Finally, having an in-depth understanding of these differences and concepts will result in a clearer and more effective message for the Hispanic market.

3 . Business Opportunities For The Hispanic Market

Hispanics are also benefiting from the growing Hispanic market. More and more Hispanics are thinking of ways to start their own business to cater to Hispanics, thus creating a win win situation.

There's a wide scope of business opportunities and resources for the Hispanic community. Many Hispanics have been able to take advantage of franchise opportunities, which are abundant in the Hispanic market. In fact, franchise businesses are the number one opportunity for Hispanics. Next in line are property consulting businesses, restaurants, and online businesses.

Another area that has good potential for growth due to the Hispanic market is network marketing. Not only are Hispanics shopping more online, but many are also starting their own network marketing businesses. Translation and interpreting provide yet more opportunities to the Hispanic community. The demand for interpreters is very great, as more businesses strive to meet the needs of the Hispanic market. Some interpreters and translators may work for international and federal organizations. However, many are also independent contractors or freelancers. They set their own schedules and decide how much work they want to accept.

As you can see, there is no shortage of business opportunities for and in the Hispanic market. The possibilities are endless for businesses that provide services to the Hispanic segment, as well as for Hispanics who want to become independent by owning their own business.

4 . How To Choose A Hispanic Market Consultant

Many business-consulting firms can help businesses with their marketing techniques. However, beware! The fact that a person can speak some Spanish does not mean that he will be the best consultant for your company.

It requires more than knowing Spanish words for a consultant to be effective. He needs to have a thorough knowledge of the language as well as the culture. Many ads contain phrases that are offensive to the Hispanic community. Even when words are translated correctly, the meaning they convey may be different than what the marketer wants to communicate. For this reason, it is better to select a consultant whose native language is Spanish. If possible, the consultant would have lived in Mexico or another Spanish country and surrounded himself by the Hispanic culture.

Ask for references. A potential mistake can cost your company large sums in revenue. Make sure that he has provided consulting services to other successful businesses.

Furthermore, it's important to realize that some consulting firms specialize in specific areas. Some firms may provide services to legal firms, while others may concentrate on financial services. Still others may be full service, meaning that they provide consulting services to any business regardless of the industry.
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