Growing Your Business Schenectady NY

Home improvement companies in Schenectady seeking big growth have several options to choose from. They can hire additional salespeople, open a branch location, or take on an entirely new product line.

Local Companies

Propel Media
518-370-8092
4 Nott Terrace
Schenectady, NY
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518-461-3521
107 East Claremont Ave
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Results Management & Marketing Inc
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Nathan Lester R Managmnt Consltnt
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Wjd Enterprises Inc
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The MarCom Lab
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http://marketinginlebanon.blogspot.com
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Marketing Alliance Lcc
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Advantage Sales and Marketing
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1 Rotterdam Industrial
Schenectady, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2004

By Diane Kittower

Home improvement companies seeking big growth have several options to choose from. They can hire additional salespeople, open a branch location, or take on an entirely new product line. An advantage of taking on a new line is that they now have something to sell to past customers. Provided, of course, they maintain a database.

For Brian Elias, the new product is gutter protection. In March, the president of Hanson's Windows and Siding, in Fraser, Mich., started a new division devoted to Gutter Grate, a black nylon product that caps gutters to prevent leaves and debris from clogging them.

“It made money from day one,” he says. With contracts averaging $1,470 apiece, Elias projects $2 million in sales for the first year (“and we are on target,” he says) and $4.5 million for next. That's small compared with the more than $39 million that Hanson's brings in from window and siding sales, but it's a start most home improvement company owners would envy. The division functions separately from the parent company, with 20 salespeople and nine other employees. Only one, a manager, was brought over from the window and siding side.

Repeat Customers

Gutter Grate does, however, get a number of leads from Hanson's siding and window business — chiefly, Elias says, by phoning past customers to introduce the product to them.

Click here to read full article from Replacement Contractor