Finding the Serious Buyer Utica NY

Every custom builder in Utica must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Local Companies

THE AD GROUP / MY HOMETOWN SPORTS
315 306 4009
114 Cottage Street Suite 201
Oriskany Falls, NY
Morrissey W R
(212) 759-0202
515 Madison Ave Lbby
New York, NY
Taylor Communications
(585) 223-3360
56 Kings Lacey Way
Fairport, NY
Leadermarkets Llc
(718) 965-8000
53 Prospect St
Brooklyn, NY
Ward Media Inc
(212) 967-5055
141 W 36th St
New York, NY
Strategy Advertising Solutions
315-361-5128
94 East Senica St
Sherryll, NY
Vector Marketing
(315) 797-2095
171 Genesee St
Utica, NY
Corsan Marketing Inc
(914) 793-4500
266 White Plains Rd
Eastchester, NY
Blumberg Marketing
(914) 712-9282
466 Main St
New Rochelle, NY
Wynne Creative Group
(716) 332-0268
583 Franklin St
Buffalo, NY

Source: CUSTOM HOME Magazine
Publication date: September 1, 2007

By Paul Montelongo

Every custom builder must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Below are five key issues that need to be addressed before a sale can be made. With some prospects you will need more time in certain areas, but for the most part you can adequately qualify a prospect in about nine to twelve minutes of direct questioning.

Location. Simply ask, “What area of town would be best for your family?” Further determine if the community or location you are offering suits their needs. Better yet, help them realize that your houses will suit their situation, lifestyle, work habits, etc.

Timing. By having a conversation about when the prospects want to buy, you can determine how serious they are, if you have inventory available, and what it will take to move the process along at the right speed. It also relates to their degree of urgency (or lack thereof). Ask, “Provided that we have a home to match your needs, when will you make the move?” Also related to timing is the need to have an expeditious transaction. Many sales are lost because the builder did not correctly perceive the importance of making the sales transaction a seamless event.

Click here to read full article from Custom Home

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