Finding the Serious Buyer East Aurora NY

Every custom builder in East Aurora must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Local Companies

Crowley Webb and Associates
(716) 856-2932 ext. 229
268 Main St., Ste. 400
Buffalo, NY
Manzella Marketing Group Inc.
(716) 681-6565
80 Sonwil Dr.
Buffalo, NY
Sassy Design Group, Inc.
(716) 855-0055
300 Delaware Ave., Ste. 203
Buffalo, NY
Buffalo Jewish Review
(716) 854-2192
410 Main St., 2nd Fl.
Buffalo, NY
Slosson Educational Publications
(716) 652-0930
538 Buffalo Road
East Aurora, NY
Account-One New York, LLC
(716) 983-4047
126 Colony Ct.
Amherst, NY
Enlighten Communication Services, Inc.
(716) 741-2377
6191 Clarence Ln. North
East Amherst, NY
Eric Mower and Associates
(716) 842-2233
Key Center at Fountain Plaza
Buffalo, NY
Travers Collins & Company
(716) 842-2222 ext. 315
726 Exchange St., Ste. 500
Buffalo, NY
GARP Enterprises, Ltd.
(716) 854-7541
172 Lake Street
Hamburg, NY

Source: CUSTOM HOME Magazine
Publication date: September 1, 2007

By Paul Montelongo

Every custom builder must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Below are five key issues that need to be addressed before a sale can be made. With some prospects you will need more time in certain areas, but for the most part you can adequately qualify a prospect in about nine to twelve minutes of direct questioning.

Location. Simply ask, “What area of town would be best for your family?” Further determine if the community or location you are offering suits their needs. Better yet, help them realize that your houses will suit their situation, lifestyle, work habits, etc.

Timing. By having a conversation about when the prospects want to buy, you can determine how serious they are, if you have inventory available, and what it will take to move the process along at the right speed. It also relates to their degree of urgency (or lack thereof). Ask, “Provided that we have a home to match your needs, when will you make the move?” Also related to timing is the need to have an expeditious transaction. Many sales are lost because the builder did not correctly perceive the importance of making the sales transaction a seamless event.

Click here to read full article from Custom Home

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