Finding the Serious Buyer Buffalo NY

Every custom builder in Buffalo must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

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Crowley Webb and Associates
(716) 856-2932 ext. 229
268 Main St., Ste. 400
Buffalo, NY
Stand Advertising, LLC
(716) 210-1065
2351 North Forest Rd., Ste. 102
Amherst, NY
Focused Marketing Associates
(716) 689-1949
94 Candlewood Ln., Ste. 143
Williamsville, NY
Smart Business Club
(716) 822-5511
91 Redwood Terr.
Williamsville, NY
The Buffalo Criterion
(716) 882-9570
623 William St.
Buffalo, NY
Shoulders With Style
716-874-9606
176 Knowlton Avenue
Kenmore, NY
Lamar Outdoor Advertising
(716) 852-5791
289 Exchange St.
Buffalo, NY
M.D.I., Inc.
(716) 632-1988
197 Belvoir Rd.
Williamsville, NY
Inlighten, Inc.
(716) 685-3224
3370 Walden Ave., #110
Depew, NY
Bee Group Newspapers
(716) 204-4937
5564 Main Street
Buffalo, NY

Source: CUSTOM HOME Magazine
Publication date: September 1, 2007

By Paul Montelongo

Every custom builder must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Below are five key issues that need to be addressed before a sale can be made. With some prospects you will need more time in certain areas, but for the most part you can adequately qualify a prospect in about nine to twelve minutes of direct questioning.

Location. Simply ask, “What area of town would be best for your family?” Further determine if the community or location you are offering suits their needs. Better yet, help them realize that your houses will suit their situation, lifestyle, work habits, etc.

Timing. By having a conversation about when the prospects want to buy, you can determine how serious they are, if you have inventory available, and what it will take to move the process along at the right speed. It also relates to their degree of urgency (or lack thereof). Ask, “Provided that we have a home to match your needs, when will you make the move?” Also related to timing is the need to have an expeditious transaction. Many sales are lost because the builder did not correctly perceive the importance of making the sales transaction a seamless event.

Click here to read full article from Custom Home

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