Finding the Serious Buyer Auburn NY

Every custom builder in Auburn must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Local Companies

Clever Ideas Inc
(212) 628-5864
511 E 80th St Apt 4D
New York, NY
Bits-N-Bytes Mktg
(315) 336-8550
105 E Thomas St
Rome, NY
Marketing Plus Consultants
(718) 229-8315
4060 Douglaston Pkwy
Flushing, NY
Global Sales & Marketing Group Inc
(631) 784-7770
775 Park Ave
Huntington, NY
Metro Mktg Group Inc
(516) 626-9022
1 Albertson Ave
Albertson, NY
Fala Direct Marketing Inc
(631) 419-0153
1401 Lakeland Ave
Bohemia, NY
Bowler Creative Marketing
(845) 647-8477
6 Dewitt St
Ellenville, NY
Spectrum Marketing Services Group
(315) 410-7824
208 N Townsend St
Syracuse, NY
Csa Inc
(845) 469-2000
62 Leone Ln
Chester, NY
Main Center Brokerage Inc
(212) 537-0276
2194 Frederick Douglass B
New York, NY

Source: CUSTOM HOME Magazine
Publication date: September 1, 2007

By Paul Montelongo

Every custom builder must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Below are five key issues that need to be addressed before a sale can be made. With some prospects you will need more time in certain areas, but for the most part you can adequately qualify a prospect in about nine to twelve minutes of direct questioning.

Location. Simply ask, “What area of town would be best for your family?” Further determine if the community or location you are offering suits their needs. Better yet, help them realize that your houses will suit their situation, lifestyle, work habits, etc.

Timing. By having a conversation about when the prospects want to buy, you can determine how serious they are, if you have inventory available, and what it will take to move the process along at the right speed. It also relates to their degree of urgency (or lack thereof). Ask, “Provided that we have a home to match your needs, when will you make the move?” Also related to timing is the need to have an expeditious transaction. Many sales are lost because the builder did not correctly perceive the importance of making the sales transaction a seamless event.

Click here to read full article from Custom Home

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