Finding the Serious Buyer Auburn NY

Every custom builder in Auburn must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Local Companies

Enviro Watch
(914) 328-1740
911 Mamaroneck Ave
Mamaroneck, NY
Ahs Associates
(516) 466-5353
17 Marshall Ct
Great Neck, NY
Market Hold Productions
(585) 377-3530
6 N Main St
Fairport, NY
Water Keeper Alliance
(914) 674-0622
50 S Buckhout St
Irvington, NY
Schoenberg B and Co Inc
(914) 962-1200
345 Kear St
Yorktown Heights, NY
Ipsos
(212) 265-3200
1700 Broadway
New York, NY
Duryea Roy
(516) 623-2487
2110 Pine St
North Baldwin, NY
Prism Marketing and Communications
(212) 529-6250
119 5th Ave
New York, NY
Pozzolanic International
(607) 533-7985
145 Milliken Station Rd
Lansing, NY
Cytiersettle Inc
(914) 286-5600
44 S Broadway
White Plains, NY

Source: CUSTOM HOME Magazine
Publication date: September 1, 2007

By Paul Montelongo

Every custom builder must qualify prospective customers in order to determine whether they are serious buyers. It's a tried-and-true way to streamline the sales process and save valuable time.

Below are five key issues that need to be addressed before a sale can be made. With some prospects you will need more time in certain areas, but for the most part you can adequately qualify a prospect in about nine to twelve minutes of direct questioning.

Location. Simply ask, “What area of town would be best for your family?” Further determine if the community or location you are offering suits their needs. Better yet, help them realize that your houses will suit their situation, lifestyle, work habits, etc.

Timing. By having a conversation about when the prospects want to buy, you can determine how serious they are, if you have inventory available, and what it will take to move the process along at the right speed. It also relates to their degree of urgency (or lack thereof). Ask, “Provided that we have a home to match your needs, when will you make the move?” Also related to timing is the need to have an expeditious transaction. Many sales are lost because the builder did not correctly perceive the importance of making the sales transaction a seamless event.

Click here to read full article from Custom Home

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