Expanding Outdoor Advertisements Yorktown Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Yorktown Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

eti Sales Support
914.747.3030
501 Washington Avenue
Pleasantville, NY
Americazz Promotions Inc
877-897-0192
3841, 616 corporate way
valley cottage, NY
D C Media & Marketing
(203) 792-3917
36 Mill Plain Rd
Danbury, CT
Martine & Co
(203) 869-7900
34 W Putnam Ave
Greenwich, CT
DellMark
(845) 536-2746
119 Rockland Center
Nanuet, NY
propulsion,llc
203 801-0526
80 Turning Mill Lane
New Canaan, CT
Barnstable Group LLC
(917) 821-0225
16 Barnstable Lane
Greenwich, CT
Banta Direct Marketing Group
(203) 792-5500
1 Prindle Ln
Danbury, CT
Marketing Directions Associates Inc
(203) 746-4376
65 Ball Pond Rd
Danbury, CT
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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