Expanding Outdoor Advertisements Yorktown Heights NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Yorktown Heights. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

C C D Marketing Inc
(203) 744-1513
36 Mill Plain Rd
Danbury, CT
Marketing Media Inc
(203) 207-0227
248 Main St
Danbury, CT
Cdhm Advertising Inc
(203) 967-7200
1100 Summer St
Stamford, CT
Martine & Co
(203) 869-7900
34 W Putnam Ave
Greenwich, CT
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
Expertmedia
914-358-4277
343 Manville Rd
Pleasantville, NY
Fosina Marketing Group Inc
(203) 794-0795
98 Mill Plain Rd
Danbury, CT
Vci Marketing
(203) 778-3338
1 Louis Allan Dr
Danbury, CT
Vertex Marketing Communications
(203) 322-7770
992 High Ridge Rd Ste 302
Stamford, CT
Lead Dog Marketing
(914) 467-7858
560 White Plains Rd
Tarrytown, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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