Expanding Outdoor Advertisements Yonkers NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Yonkers. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Levy Advertising Associates Inc
(201) 413-0800
8 Chopin CT
Jersey City, NJ
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Competitrack
(718) 482-4200
3636 33rd St Ste 501
Astoria, NY
Kinney & Kinsella Inc
(212) 620-0356
45 W 21ST St
New York, NY
Lawline.com
(212) 514-8035
61 Broadway
New York, NY
50 000 Feet Incorporated
(212) 253-8222
224 W 30th St
New York, NY
Hammerhead Advertising
(201) 610-1313
720 Monroe St
Hoboken, NJ
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
Sam Jin America
(718) 821-5252
365 Ten Eyck St
Brooklyn, NY
Tmp Directional Marketing Llc
(212) 351-7595
317 Madison Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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