Expanding Outdoor Advertisements Yonkers NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Yonkers. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertising Public Relations New York
347 729-7904
Broadway
New York, NY
Agency LLC My
(201) 683-5614
2 12th St
Hoboken, NJ
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
George P. Clarke Advertising, Inc.
917-868-1407
600 Harbor Blvd.
Weehawken, NJ
Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Aar Partners
(212) 644-0790
155 E 55TH St Ste 5C
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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