Expanding Outdoor Advertisements Yonkers NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Yonkers. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Wheeler & Co.
203-344-1811
18R West End Ave.
Old Greenwich, CT
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
Community Advertising Services
973-777-7055
70 Linwood Terrace
Clifton, NJ
Dussaud Advertising
(718) 786-7815
3401 38th Ave Side Side
Long Island City, NY
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY
Persuasive Brands
201-947-7250
121
Leonia, NJ
Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
East West Marketing
(212) 951-7220
401 Fifth Avenue
New York, NY
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
Managing Automation
(212) 629-2100
5 Penn Plz
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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