Expanding Outdoor Advertisements Yonkers NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Yonkers. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
Eyefour Design, LLC.
973-471-7829
336 Pennington Avenue
Passaic, NJ
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
ikalynn, llc
866-945-8150
333 Mamaroneck Avenue
White Plains, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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