Expanding Outdoor Advertisements Woodside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Woodside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

MediaZone NY
718-506-9663
1461 42 Street
Brooklyn, NY
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Ad Boutique
(212) 297-0321
230 E 44th St
New York, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Hoot & Holler Marketing
(212) 627-7458
491 W 22ND St
New York, NY
Media Artemis
(201) 216-1175
500 Washington St
Hoboken, NJ
Surfaceworld.net
(212) 965-8507
122 Duane St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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