Expanding Outdoor Advertisements Woodhaven NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Woodhaven. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Ads Advertising
(212) 486-7382
227 E 57th St
New York, NY
Bryton Harry Inc.
(212) 213-8821
10 East 39th Street
New York, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Prada Corp
(212) 307-9300
610 W 52nd St
New York, NY
George P. Clarke Advertising, Inc.
917-868-1407
600 Harbor Blvd.
Weehawken, NJ
New York City Transit Authority
(718) 243-7191
130 Livingston Street
Brooklyn, NY
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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