Expanding Outdoor Advertisements Woodhaven NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Woodhaven. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Emt Marketing
(646) 707-3479
638 West End Av
New York, AK
TShirtAds, LLC
(501) 944 7833
55 W. 14th Street, Suite 3H
New York, NY
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
Cashoy Distribution Inc
(718) 505-1541
3930 62ND St
Flushing, NY
Adcom
(718) 661-9471
3628 Union St
Flushing, NY
batres creative solutions
212 508 9664
575 lexington avenue 15 floor
new york, NY
Print Clarity
(212) 220-2460
262 W. 38th Street
New York, NY
Ad Forum
(201) 795-3030
70 Hudson St
Hoboken, NJ
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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