Expanding Outdoor Advertisements Woodhaven NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Woodhaven. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
Bonnie Segal Inc.
(212) 505-8091
24 Fifth Avenue
New York, NY
Outside The Box Interactive
(201) 610-0625
150 Bay St Apt 706
Jersey City, NJ
Newman Library Baruch College
(212) 802-2361
151 E 25TH St
New York, NY
Mobileplazaperiod.com
(212) 824-4770
680 12TH Ave
New York, NY
batres creative solutions
212 508 9664
575 lexington avenue 15 floor
new york, NY
AAAA Free Advertising Incorporated
(212) 691-7056
19 Jones St
New York, NY
First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Dpm Corp
(212) 697-1999
5 E 16TH St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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