Expanding Outdoor Advertisements Woodhaven NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Woodhaven. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

10 Advertising Inc
(212) 206-3944
22 W 21st St
New York, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Abby Ellison Qualitative
(212) 675-4805
360 W 22ND St Ste 10K
New York, NY
Cazar Printing Advertisement
(718) 446-4606
4215 102ND St
Flushing, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
J.P. Morgan
(212) 270-6000
270 Park Ave
New York, NY
Sign In Incorporated
(718) 937-0090
3202 34th Ave
Astoria, NY
Foundation World Inc
(212) 941-6721
435 Broome St
New York, NY
Italian Communications Network
(718) 779-6777
6929 Eliot Ave
Flushing, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Woodhaven NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Home Improvement Product Reviews Woodhaven NY
- Innovative Products for Home Remodeling Projects Woodhaven NY
- Exterior Products Introduction Woodhaven NY
- Framing a Pergola Woodhaven NY
- Hardwood Decks Woodhaven NY
- Flashing in Siding Installations Woodhaven NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details