Expanding Outdoor Advertisements Whitestone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Whitestone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

George P. Clarke Advertising, Inc.
917-868-1407
600 Harbor Blvd.
Weehawken, NJ
United Print Group
(718) 392-4242
36-36 33rd Street
Long Island City, NY
Pronto Cena Ristorante
(973) 242-3555
1037 Raymond Blvd
Newark, NJ
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
Cba Insert Distribution Syst
(718) 485-8150
2440 Fulton St
Brooklyn, NY
Persuasive Brands
201-947-7250
121
Leonia, NJ
Pier 41 Advertising
(718) 254-7437
499 Van Brunt Street
Brooklyn, NY
New York Financial Company
800-930-4419
67 Wall Street
New York, NY
Cash Business Marketing
(718) 291-4028
1519 Cooper Ave
Flushing, NY
Dpm Corp
(212) 697-1999
5 E 16TH St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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