Expanding Outdoor Advertisements Whitestone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Whitestone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

SeeMeSmart
(646) 708-3841
330 west 38 suite 801
new york, NY
V I P Telemarketing
(201) 656-3700
444 Central Ave
Jersey City, NJ
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
Furs.com
(212) 965-0010
580 Broadway
New York, NY
The Lustigman Firm
(212) 683-9180
149 Madison Avenue
New York, NY
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
Hammerhead Advertising
(201) 610-1313
720 Monroe St
Hoboken, NJ
Staten I Com
(718) 816-4122
516 Broadway
Staten Island, NY
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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