Expanding Outdoor Advertisements Whitestone NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Whitestone. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Advertech Corporation
(212) 244-7983
159 W 33rd St
New York, NY
Ferry Ads.Com
(718) 351-2557
83 Cromwell Ave
Staten Island, NY
Greenwich Meridian Agency
(203) 629-5907
170 Mason St
Greenwich, CT
Malcom M Knapp Inc
(212) 831-7200
26 E 91ST St
New York, NY
10 Advertising Inc
(212) 206-3944
37 W 19th St
New York, NY
ReachLocal
212.643.4300 ext 108
10 E. 33rd Steet
New York, NY
Quorum Printing & Media Solutions
(212) 244-1000
450 Seventh Avenue
New York, NY
Dussaud Advertising
(718) 786-7815
3401 38th Ave Side Side
Long Island City, NY
Virtual Healthcare Tours
718-204-1317
244 Fifth Avenue Suite A276
New York, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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