Expanding Outdoor Advertisements White Plains NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in White Plains. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
Stamford, CT
Greenwich Meridian Agency
(203) 629-5907
170 Mason St
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Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Americazz Promotions Inc
877-897-0192
3841, 616 corporate way
valley cottage, NY
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
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Danbury Mint
(203) 853-2000
47 Richards Ave
Norwalk, CT
Creative Solution Advertising
(718) 393-8500
304 E 91st St
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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