Expanding Outdoor Advertisements White Plains NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in White Plains. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

PCI Group, Inc.
(203) 327-0410
Darien, CT
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
MRC Medical Communicatiions
201-986-0251
496 Kinderkamack Road
Oradell, NJ
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Marketing Strategies Llc
(203) 363-0353
755 Westover Rd
Stamford, CT
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details