Expanding Outdoor Advertisements Westbury NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Westbury. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ikalynn, llc
866-945-8150
333 Mamaroneck Avenue
White Plains, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Dussaud Advertising
(718) 786-7815
3401 38th Ave Side Side
Long Island City, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
H F B Advertising, Inc.
1-888-HFB-1112
NY
Diamond Direct Marketing
(718) 281-2546
19303 Union Tpke
Flushing, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Gotothezip.com
(718) 204-8510
1925 Ditmars Blvd
Astoria, NY
Bienenfeld Design
(914) 835-5581
207 Union Ave
Harrison, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products Westbury NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Flashing in Siding Installations Westbury NY
- Innovative Products for Home Remodeling Projects Westbury NY
- Hardwood Decks Westbury NY
- Exterior Products Introduction Westbury NY
- Home Improvement Product Reviews Westbury NY
- Framing a Pergola Westbury NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details