Expanding Outdoor Advertisements Westbury NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Westbury. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Diamond Direct Marketing
(718) 281-2546
19303 Union Tpke
Flushing, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Dream Finders Marketing
(718) 505-2177
9131 Queens Blvd
Flushing, NY
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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