Expanding Outdoor Advertisements West Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in West Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Scientiae
(917) 207-3866
345 Hudson Street
New York, NY
A to Z MiniBillboards
347-425-1716
5221 Avenue D
Brooklyn, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY
Brooklyn Text Message Marketing
(646) 350-8632
9602 glenwood rd suite 164
Brooklyn, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Good Times Entertainment LTD
(212) 951-3000
16 East 40th Street
New York, NY
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Meister Associates
(212) 734-1589
556 E 87TH St
New York, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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