Expanding Outdoor Advertisements West Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in West Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
First Impressions
(212) 828-2747
1305 Madison Avenue
New York, NY
New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY
Manhattan Marketing Inc
(212) 945-3027
320 Albany St
New York, NY
Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Bonnie Segal Inc.
(212) 505-8091
24 Fifth Avenue
New York, NY
Good Times Entertainment LTD
(212) 951-3000
16 East 40th Street
New York, NY
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
Netter & Assoc
(212) 260-2515
342 Bowery
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details