Expanding Outdoor Advertisements West Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in West Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Wunderman
(212) 941-3000
285 Madison Avenue
New York, NY
Marketing Alliance
(212) 659-7777
730 5th Avenue
New York, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Epsilon
(212) 457-7000
11 W 19TH St Ste 9
New York, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Direct Marketers on Call, Inc.
(212) 691-1942
156 Fifth Avenue
New York, NY
Advertising Bureau Of America
(718) 741-3169
2735 Webster Ave
Bronx, NY
Nancy Jones Enterprises
(718) 728-6319
3047 29TH St
Astoria, NY
Savvy New York Inc
(212) 967-0288
122 W 29th St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Impact-Resistant Roofing Products West Hempstead NY
Roofing manufacturers are working to make their products more resistant to weather and impact. Installers should make sure they're keeping track of any new techniques that might accompany these new products.
- Innovative Products for Home Remodeling Projects West Hempstead NY
- Flashing in Siding Installations West Hempstead NY
- Framing a Pergola West Hempstead NY
- Hardwood Decks West Hempstead NY
- Home Improvement Product Reviews West Hempstead NY
- Exterior Products Introduction West Hempstead NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details