Expanding Outdoor Advertisements West Hempstead NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in West Hempstead. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Scientiae
(917) 207-3866
345 Hudson Street
New York, NY
Ken Glickman Associates
(646) 314-5251
10 W. 15th Street
New York, NY
Makemoney
(212) 561-5690
7 Park Avenue
New York, NY
Union Street Partners
(718) 237-8600
335 Union St Ste LL
Brooklyn, NY
Moss Marketing Inc
(718) 418-8758
6419 Myrtle Ave
Flushing, NY
Island Yellow
(718) 252-6387
1982 Flatbush Avenue
Brooklyn, NY
Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
Empire Promotional Products
(877) 477-6667
231 West 29th St.
New York, NY
Rolez Advertising
(718) 784-5040
2825 Borden Ave
Long Island City, NY
Mercury Commerce Inc
(212) 307-7001
221 W 57th St Fl 2
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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