Expanding Outdoor Advertisements Webster NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Webster. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Premier Social Media
585-214-0586
150 Lucius Gordon Dr
West Henrietta, NY
Butler Till Media Servs
(585) 473-3740
2349 Monroe Ave
Rochester, NY
The Craig Business Group Inc
(585) 244-4940
895 Winton Rd S
Rochester, NY
Spin Marketing Inc
(585) 454-0894
69 Cascade Dr Apt 402
Rochester, NY
Media Connection
585-381-9710
10 Cross Ridge Rd.
Pittsford, NY
Atomic Design
585 2718661
277 Alexander St. #208
Rochester, NY
David Pascal
585-473-3321
3165 Elmwood Avenue
Rochester, NY
Smg Directory Marketing
(585) 249-6100
160 Allens Creek Rd Ste 9
Rochester, NY
Jay Advertising Inc
(585) 264-3600
170 Linden Oaks - A
Rochester, NY
Metrix Marketing Inc
(585) 334-0890
40 Wildbriar Rd
Rochester, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Innovative Products for Home Remodeling Projects Webster NY
The company's line of vinyl siding elements is certified by the Vinyl Siding Institute and is designed to look like authentic handcrafted cedar. Each piece is hand-formed using unique molds patterned from rough-hewn cedar.
- Exterior Products Introduction Webster NY
- Hardwood Decks Webster NY
- Flashing in Siding Installations Webster NY
- Impact-Resistant Roofing Products Webster NY
- Framing a Pergola Webster NY
- Home Improvement Product Reviews Webster NY