Expanding Outdoor Advertisements Watertown NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Watertown. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Rices Road Supply
(315) 782-2188
20691 State Route 232
Watertown, NY
Watertown Daily Times
(315) 782-1012
260 Washington St
Watertown, NY
Atomic Sign Works
(315) 779-7446
1040 Bradley St
Watertown, NY
Cable Classified
(315) 786-0859
1717 State St
Watertown, NY
Shirtheads
(315) 804-6256
259 Jb Wise Place
Watertown, NY
Murphy John T Advertising Agency
(315) 788-4770
140 N Hamilton St
Watertown, NY
Carthage Community Press
(315) 788-3638
260 Washington St
Watertown, NY
Logo Shop In Party Store
(315) 788-2915
470 Factory St
Watertown, NY
Promotional Concepts Unlimited
(315) 788-4556
1246 Harris Dr
Watertown, NY
Proforma Assoc
(315) 788-1911
215 Washington St Ste 217
Watertown, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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