Expanding Outdoor Advertisements Wappingers Falls NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Wappingers Falls. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

PianoSummer
(845) 257-3872
School of Fine & Performing Arts
New Paltz, NY
Peacock Hill Farms
(845) 564-0010
337 Pressler Road
Wallkill, NY
PDQ Business Printers
(845) 255-5500
8 New Paltz Plaza
New Paltz, NY
Spectrum Graphics & Print
(845) 473-4400
306 Main St
Poughkeepsie, NY
Oao Technology Solutions Incorporated
(845) 463-4460
201 South Ave Ste 507
Poughkeepsie, NY
Dutchess County Restaurants.com
914-523-3293
Hopewell Junction, NY
The Arts Community
(845) 417-8593
PO Box 548
New Paltz, NY
New Paltz Times
(845) 255-7000
259 Main Street
New Paltz, NY
Daa Inc
(845) 486-9000
8 Garfield Pl
Poughkeepsie, NY
Jbt Services
(845) 522-1980
Serving Hudson Valley
Poughkeepsie, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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