Expanding Outdoor Advertisements Wappingers Falls NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Wappingers Falls. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Mohonk Mountain Stage Co., Inc.
(845) 255-3102
PO Box 507
New Paltz, NY
Unison Arts and Learning Center
(845) 255-1559
68 Mountain Rest Road
New Paltz, NY
Schreiber Orchards, Inc.
(845) 795-2266
45 Old Indian Road
Milton, NY
PDQ Business Printers
(845) 255-5500
8 New Paltz Plaza
New Paltz, NY
Greystone Partners
(845) 223-1950
149 Union St
Poughkeepsie, NY
Monkey Boy Industries, Inc.
(845) 901-6285
74 Marakill Lane
New Paltz, NY
The Arts Community
(845) 417-8593
PO Box 548
New Paltz, NY
Mellow Marketing
(845) 627-6711
897 South Lake Boulevard
Mahopac, NY
RCM Biomedical VisCom LLC
(845) 242-1559
1 Little Pond Lane
Wallkill, NY
Spectrum Graphics & Print
(845) 473-4400
306 Main St
Poughkeepsie, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor