Expanding Outdoor Advertisements Wantagh NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Wantagh. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
Diamond Direct Marketing
(718) 281-2546
19303 Union Tpke
Flushing, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
Moss Marketing Inc
(718) 418-8758
6419 Myrtle Ave
Flushing, NY
Rapid Response Mobile Marketing
516-705-7495
One Commercial Ave
Garden City, NY
Savant Creative Group
516-791-4474
368 Cochran Place
Valley Stream, AK
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Ad Design Advertising & Cmpstn
(718) 445-6901
12210 18TH Ave
Flushing, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
K W Distributors
(718) 843-3500
9018 Liberty Ave
Jamaica, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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