Expanding Outdoor Advertisements Wantagh NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Wantagh. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
AMERICAN MEDIA NETWORK INC
718-637-1178
111-17-LIBERTY AVE
S.RICHMOND HILL, NY
Emyluis Marketing Corporation
(718) 463-4441
6556 Fresh Meadow Ln
Flushing, NY
Flex-Med Marketing & Mgmt
(718) 224-8350
1749 215th St
Flushing, NY
H F B Advertising, Inc.
1-888-HFB-1112
NY
Craig Communications
516-766-2980
3334 Long Beach Road`
Oceanside, NY
Thinkhouse Advertising
917-805-0480
Connelly Rd.
Huntington, NY
Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Local Clean-Ups.com
PO Box 816, 14 Harrison Avenue
Long Island, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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