Expanding Outdoor Advertisements Valley Stream NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Valley Stream. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Print Clarity
(212) 220-2460
262 W. 38th Street
New York, NY
The CHMajor Group
(212) 268-0241
135 West 29th Street
New York, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
Obis Inc
(212) 254-2508
670 Broadway Rm 505
New York, NY
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
Scientiae
(917) 207-3866
345 Hudson Street
New York, NY
HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
Submarine
(212) 625-1410
132 Crosby St
New York, NY
Rajath Kumar Consultants
(718) 615-9100
1401 Gravesend Neck Rd
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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