Expanding Outdoor Advertisements Valley Stream NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Valley Stream. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

ASB Communications
(212) 216-9305
108 W. 39th Street
New York, NY
Omni Development & Marketing
(212) 688-5550
757 3RD Ave
New York, NY
Cynthia Fields & Co
(212) 242-6063
230 W 22ND St
New York, NY
Rajath Kumar Consultants
(718) 615-9100
1401 Gravesend Neck Rd
Brooklyn, NY
International Identity LLC
(347) 844-2372
824 Park Avenue
Brooklyn, NY
oohcenter.com
(917) 257-1564
498 sunrise hwy
west babylon, NY
Jerry Bloch Inc
(212) 675-7830
1133 Broadway Ste 1611
New York, NY
Tinnie Advertising Agency
(212) 431-0368
168 Canal St Ste 306
New York, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Merchant Circle Marketing
(718) 493-6231
1398 Lincoln Pl
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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