Expanding Outdoor Advertisements Valley Stream NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Valley Stream. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Vicari Group, LTD
(718) 848-8049
160-48 86th Street
Howard Beach, NY
Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Creative Minds Advertising
(212) 501-1973
1771 1st Ave
New York, NY
Alan/Anthony Inc.
(212) 825-1582
55 Broad Street
New York, NY
Marketing Mentors Network, Inc.
(212) 831-1559
1435 Lexington Avenue
New York, NY
Flex-Med Marketing & Management
(718) 224-8350
6120 Grand Central Pkwy
Flushing, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
I M Unlimited
(212) 685-2922
26 W 27th St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews Valley Stream NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Framing a Pergola Valley Stream NY
- Flashing in Siding Installations Valley Stream NY
- Innovative Products for Home Remodeling Projects Valley Stream NY
- Hardwood Decks Valley Stream NY
- Exterior Products Introduction Valley Stream NY
- Impact-Resistant Roofing Products Valley Stream NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details