Expanding Outdoor Advertisements Valley Stream NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Valley Stream. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Perry Marketing Group LLC
(201) 653-2008
629 Grove St
Jersey City, NJ
Middle East Information Agency
(212) 243-1975
16 Jane St
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Kinney & Kinsella Inc
(212) 620-0356
45 W 21ST St
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Marketechnique Llc
(212) 414-2824
257 W 17th St Apt 3D
New York, NY
Old Bridge Communications Inc
(212) 693-8100
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Ken Glickman Associates
(646) 314-5251
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Corrados Marketing Research
(718) 359-1616
3521 191st St
Flushing, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
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Manhattan Marketing Inc
(212) 945-3027
320 Albany St
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Matrix Media
(718) 265-2748
1015 Surf Ave
Brooklyn, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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