Expanding Outdoor Advertisements Utica NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Utica. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

www.UpstateReview.com
(315) 717-9375
P.O. Box 561
Herkimer, NY
Paige Marketing Communications Group Inc
(315) 733-2313
258 Genesee St Ste 204
Utica, NY
Aaa Advertising
(315) 732-3200
51 Franklin Sq
Utica, NY
Inman Roberts Anderson Advertising
(315) 724-3140
409 Columbia St
Utica, NY
College Street Group
(315) 853-3944
2 College St
Clinton, NY
vennetteworx
(315) 736-5099
5 clyne place
whitesboro, NY
CNY Media Solutions`
315-291-9001
6310 Lorena Rd
Rome, NY
Davis Media, Llc
(315) 794-0895
231 Bleecker St.
Utica, NY
Advertising Supplement Inc
(315) 724-4421
106 Whitesboro St
Utica, NY
Strategy Advertising Solutions
315-361-5128
94 East Senica St
Sherryll, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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