Expanding Outdoor Advertisements Uniondale NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Uniondale. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
Grace Entertainment Marketing
(212) 673-3723
1873 43rd St
Astoria, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
Coin Box Enterprises Inc
(718) 387-3559
85 Montrose Ave
Brooklyn, NY
Latino Post
(347) 846-8882
25-21 47 street
Astoria, NY
Laboratory Institute of Merchandising
(212) 752-1530
12 E. 53rd Street
New York, NY
DMwholesale.com
718 554 6148
9114 Avenue N
Brooklyn, NY
Urdu Advertisement Agency
(718) 297-0017
16920 Hillside Ave
Jamaica, NY
Rajath Kumar Consultants
(718) 615-9100
1401 Gravesend Neck Rd
Brooklyn, NY
All Pro Distributing Inc
(718) 545-4305
3045 31st St
Astoria, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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