Expanding Outdoor Advertisements Uniondale NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Uniondale. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

R.A.B. Holdings
(212) 688-4500
444 Madison Avenue
New York, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
Ad Lib Unlimited
(718) 382-0900
1507 Ave M Ste 200
Brooklyn, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
Jones Marketing & Management
(347) 840-0608
1560 Waters Edge Dr
Flushing, NY
ePromos Promotional Products Inc.
914-329-2227
222 East 44th Street
New York, NY
Manhattan Marketing Ensemble
212-991-3812
443 Park Avenue South
New York, NY
Delta Advertising Display Warehouse
(718) 729-7887
50-20 27
Long Island City, NY
Futurepowerpc.com
(516) 466-2366
57 Watermill Ln
Great Neck, NY
Metro Management Development
(718) 358-3174
13950 35TH Ave
Flushing, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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