Expanding Outdoor Advertisements Tonawanda NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Tonawanda. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Account-One New York, LLC
(716) 983-4047
126 Colony Ct.
Amherst, NY
SOS Creative LLC
(716) 833-4555
219 Crescent Ave.
Buffalo, NY
Brite Ideas Sales & Marketing, Inc.
(716) 773-5666
1966 Whitehaven Rd.
Grand Island, NY
WELCOME Magazine, Inc.
(716) 839-3121
4511 Harlem Rd.
Amherst, NY
Wilcro, Inc.
(716) 632-4204
500 Aero Dr.
Buffalo, NY
The New York Sales Consulting Group, Inc.
716-649-1105
57 Huron Street
Hamburg, NY
Quinlan & Co.
(716) 691-6200
University Center
Amherst, NY
The Buffalo Criterion
(716) 882-9570
623 William St.
Buffalo, NY
Harlequin Distribution Center
(716) 684-1800
3010 Walden Ave.
Depew, NY
Michael Utzig Signs
(716) 873-7155
1917 Niagara St.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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