Expanding Outdoor Advertisements Tonawanda NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Tonawanda. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

CenterPage, Inc. Marketing Group
716-822-2212
10 Center Road
West Seneca, NY
Clever Girl Design Studio
716-825-1353
24 Frank Avenue
Buffalo, NY
Eric Mower and Associates
(716) 842-2233
Key Center at Fountain Plaza
Buffalo, NY
VSP Marketing Graphic Groups, Inc.
(716) 674-7446
10 Dyke Rd.
West Seneca, NY
Buffalo Rising Magazine
(716) 400-8745
121 Norwood Ave.
Buffalo, NY
Buffalo Biker Online
716-578-9397
PO Box 1453
Cheektowaga, NY
Passion Parties by Clavon
716-816-9027
29 Paul Drive
Amherst, NY
Buffalo Advertising Management
(716) 847-8000
374 Delaware Ave
Buffalo, NY
Time Warner Media Sales
(716) 854-9672
726 Exchange St., Ste. 522
Buffalo, NY
Get Noticed Promotions
(716) 688-8152
152 Sonwil Dr.
Buffalo, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor