Expanding Outdoor Advertisements Tarrytown NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Tarrytown. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Karen Spencer Design, Inc.
914-273-9517
495 Main Street
Armonk, NY
handshake Marketing
516-767-9394
85 Old Shore Road
Port Washington, NY
PMG Ad Group
(203) 838-7900
31 Hazel Street
Darien, CT
Global Telecard Alliance Incorporated
(914) 779-0800
1569 Central Park Ave
Yonkers, NY
Martine & Co
(203) 869-7900
34 W Putnam Ave
Greenwich, CT
propulsion,llc
203 801-0526
80 Turning Mill Lane
New Canaan, CT
Christian Nibblets
888.887.1718
PO Box 2752
Stamford, CT
Barnstable Group LLC
(917) 821-0225
16 Barnstable Lane
Greenwich, CT
Griffith Target Marketing
(203) 655-7940
55 Dubios Street
Darien, CT
Blue Ribbon Premiums
(203) 869-3962
136 Havemeyer Pl
Greenwich, CT

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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