Expanding Outdoor Advertisements Syracuse NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Syracuse. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Choice One Communications
(315) 348-0200
110 W Fayette St
Syracuse, NY
Clickdriven Marketing Group Incorporated
(315) 437-0368
3650 James St Ste 202a
Syracuse, NY
Commercial Millwork Incorporated
(315) 475-7479
221 W Division St
Syracuse, NY
Spectrum Marketing Services Group
(315) 410-7824
5760 Commons Park
East Syracuse, NY
The Word Genie
315.424.1372
273 Shotwell Park
Syracuse, NY
Airlie Media Incorporated
(315) 423-8866
327 W Fayette St
Syracuse, NY
Citadel Broadcasting
(315) 472-0200
1064 James St
Syracuse, NY
Comgroup
(315) 233-5000
360 S Warren St
Syracuse, NY
Quartier Printing
(315) 449-0900
5795 Bridge St
East Syracuse, NY
Sage Marcom Inc
(315) 478-6612
225 Greenfield Pkwy
Liverpool, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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