Expanding Outdoor Advertisements Syracuse NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Syracuse. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

First Media Group Inc.
315 471 7800
120 E. Washington Street suite 824
Syracuse, NY
Choice One Communications
(315) 348-0200
110 W Fayette St
Syracuse, NY
Mellott Enterprises
(315) 463-5790
6075 Corporate Dr Ste 2
East Syracuse, NY
Integrated Marketing
(315) 433-1190
4682 Crossroads Park Dr
Liverpool, NY
JMP Design
(315) 727-1388
4867 Sherwood Dr.
Syracuse, NY
The Adworks
315.685.2443
Skaneateles, NY
First Media Group, Inc.
315-471-7800
120 E. washington Street suite 824
syracuse, NY
Commercial Millwork Incorporated
(315) 475-7479
221 W Division St
Syracuse, NY
Hank Scarafile Communications
(315) 622-2731
4114 Silverado Dr
Liverpool, NY
Hands of Eternal Light
315-939-9829
oswego rd
liverpool, NY

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor