Expanding Outdoor Advertisements Syosset NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Syosset. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Stop And Stare Mobile Media
718-409-2310
1315 Blondell Ave
Bronx, NY
Ernan Roman Direct Marketing Corp
(718) 225-4151
3 Melrose Ln
Flushing, NY
Bronx Penny Pincher Advtng
(718) 828-1104
3797 E Tremont Ave
Bronx, NY
Penny Press
(203) 866-6688
6 Prowitt St
Norwalk, CT
Making Consumers Your Client, LLC
516.603.7620
4940 Merrick Rd. #307
Massapequa Park, NY
Christian Nibblets
888.887.1718
PO Box 2752
Stamford, CT
Griffith Target Marketing
(203) 655-7940
55 Dubios Street
Darien, CT
Cdhm Advertising Inc
(203) 967-7200
1100 Summer St
Stamford, CT
Genova & Partners Inc
(203) 629-5176
15 Valley Dr
Greenwich, CT
Fortune Portfolio Mgmt
(516) 644-2488
14 Wolcott Rd
Levittown, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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