Expanding Outdoor Advertisements Sunnyside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Sunnyside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

V I P Telemarketing
(201) 656-3700
444 Central Ave
Jersey City, NJ
Map Sign Design LLC
(201) 253-0877
300 Observer Hwy
Hoboken, NJ
Media Artemis
(201) 216-1175
500 Washington St
Hoboken, NJ
Trans Alliance Distributors
(718) 274-9328
3616 19th Ave
Long Island City, NY
Plexonplexsupply.com
(718) 499-1099
223 25th St
Brooklyn, NY
EDB Agency
917-716-0889
91 Charles Street
New York, NY
Perry Marketing Group LLC
(201) 653-2008
629 Grove St
Jersey City, NJ
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
Tmp Directional Marketing Llc
(212) 351-7595
317 Madison Ave
New York, NY
Ac Distributor Corp
(201) 617-5561
657 37TH St
Union City, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details