Expanding Outdoor Advertisements Sunnyside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Sunnyside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

NYC Department of Business Services
(212) 513-6300
110 William Street
New York, NY
Allied Flushing Sales & Marketing Llc
(718) 886-8899
13304 39th Ave
Flushing, NY
Dewynters Advertising Incorporated
(718) 472-0424
4301 22nd St
Long Island City, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
Motivators Inc.
516-735-9600
123 Frost St.
Westbury, NY
Adagencee-Plaza
(347) 246-6055
P.O. Box 901229
Far Rockaway, NY
Global Telecard Alliance Incorporated
(914) 779-0800
1569 Central Park Ave
Yonkers, NY
Frontier Booking Inc
(212) 221-0220
1560 Broadway Ste 1110
New York, NY
Latino Marketing Corp.
(718) 441-9566
8710 95th St
Woodhaven, NY
Data Provided by:
  

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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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