Expanding Outdoor Advertisements Sunnyside NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Sunnyside. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

A to Z MiniBillboards
347-425-1716
5221 Avenue D
Brooklyn, NY
S & J Signs
(201) 656-4004
300 Central Ave
Jersey City, NJ
Media Audit Council
888-888-8888
244 Fifth Avenue – Suite 1452
New York, NY
Adverticomm Group Llc
(646) 742-1362
50 W 34TH St
New York, NY
Active Newark LLC
973-589-2876
123 Delancy Street
Newark, NJ
Mongiello Associates
646-530-8347
590 Madison Avenue
New York, NY
Marketing Solutions Corp
201-787-0541
41 Dumont Ave
Clifton, NJ
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Double Platinum Productions
(201) 866-5340
199 Hackensack Ave
Weehawken, NJ
Creative Minds Advertising
(212) 501-1973
1771 1st Ave
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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