Expanding Outdoor Advertisements Suffern NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Suffern. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

CUnet
201-540-0040
436 West Main Stret
Wyckoff, NJ
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
MRC Medical Communicatiions
201-986-0251
496 Kinderkamack Road
Oradell, NJ
Persuasive Brands
201-947-7250
121
Leonia, NJ
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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