Expanding Outdoor Advertisements Suffern NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Suffern. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

The CBK Group
201-556-9404
40 Eisenhower Drive
Paramus, NJ
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
eti Sales Support
914.747.3030
501 Washington Avenue
Pleasantville, NY
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
AAA Leos Advertising
(718) 543-0095
220 W 238th St
Bronx, NY
National Sign Co
(201) 342-5502
297 Hudson St Ste 1
Hackensack, NJ
Lead Dog Marketing
(914) 467-7858
560 White Plains Rd
Tarrytown, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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