Expanding Outdoor Advertisements Suffern NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Suffern. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

eti Sales Support
914.747.3030
501 Washington Avenue
Pleasantville, NY
PrimeRealAdState.com - PRAS - Solo Ads, Traffic Exchange, Social Networking
(917) 798-8998
1 Van Der Donk St
Yonkers, NY
Creative Field Marketing
(914) 709-0226
233 Alexander St
Yonkers, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Persuasive Brands
201-947-7250
121
Leonia, NJ
Hudson Valley Web TV
845 940-5435
75A - Lake Road #202
Congers, ON
Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
George A Selvin & Co Inc Advtsg
(201) 487-3040
191 Main St
Hackensack, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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