Expanding Outdoor Advertisements Suffern NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Suffern. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Expect Advertising, inc
973-777-8886 Ext 101
1033 Route 46
Clifton, NJ
Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
Venture Planning Group
(914) 793-0394
35 E Grassy Sprain Rd Ste 304b
Yonkers, NY
Forssberg Hank Advertising
(201) 488-4800
11 State St
Hackensack, NJ
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
MRC Medical Communicatiions
201-986-0251
496 Kinderkamack Road
Oradell, NJ
Park Hill Advertising
(914) 963-7830
135 Park Hill Ave Apt 2
Yonkers, NY
Mimi Marketing
(914) 457-210
2 Landscape Pl
Yonkers, NY
Dorelle Inc
(201) 487-1770
18 Johnson Ave
Hackensack, NJ
Furman Feiner Advertising
(201) 568-1634
560 Sylvan Ave
Englewood Cliffs, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details