Expanding Outdoor Advertisements Stony Brook NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Stony Brook. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Palmer-Farrington LLC
203-254-8556
124 Catherine Terrace
Fairfield, CT
TCM Marketing Solutions
631-482-0071
110 Field Street
West Babylon, NY
WebMarketMedia.com
631-383-6052
Babylon
Babylon, NY
Diversified Marketing And Media
(203) 220-9192
649 Clinton Ave
Bridgeport, CT
Professional Marketing Services Inc
(203) 610-6222
200 Benton St
Bridgeport, CT
H F B Advertising, Inc.
1-888-HFB-1112
NY
Ad Ventures
631-821-6668
77 Shell Rd
Rocky Point, NY
The Burn Tshirt Company
(631) 224-5900
16 East Main Street
East Islip, NY
Bob Abbate Marketing
(203) 333-3400
277 Fairfield Ave
Bridgeport, CT
Fairfield Marketing Group
(203) 261-5585
830 Sport Hill Rd
Bridgeport, CT

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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