Expanding Outdoor Advertisements Staten Island NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Staten Island. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Poster Printers
718-451-1790
1940 Utica Avenu
Brooklyn, NY
Jones Studio Limited
(718) 448-5713
219 Bard Ave
Staten Island, NY
Smile One Inc
(212) 239-1111
237 W 29TH St
New York, NY
Submarine
(212) 625-1410
132 Crosby St
New York, NY
Creative Minds Advertising
(212) 501-1973
1771 1st Ave
New York, NY
E Promos Promotional Products, Inc.
(212) 286-8008
222 E. 44th Street
New York, NY
S & J Signs
(201) 656-4004
300 Central Ave
Jersey City, NJ
Neon Eagle
(718) 854-6161
43 Stevenson Dr
Marlboro, NJ
Trc Advertising
(212) 757-4555
733 9TH Ave
New York, NY
Drum Marketing Corporation
(718) 575-1114
211 E 43rd St
New York, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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