Expanding Outdoor Advertisements Staten Island NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Staten Island. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

NEMA Associates
(973) 274-0052
57 Bruen St
Newark, NJ
Custom Signs Incorporated
(718) 667-3492
35 Hancock St
Staten Island, NY
Springboard Public Relations
(732) 863-0500
4 Hobart St
Marlboro, NJ
General Strategics Inc
(212) 753-2939
415 E 52ND St
New York, NY
Mercury Commerce Inc
(212) 307-7001
221 W 57th St Fl 2
New York, NY
Affordableenergy
347-560-7826
489 steuben Street
Staten Island, NY
Direct Access Marketing
(201) 239-0500
629 Grove St
Jersey City, NJ
Neon Eagle
(718) 854-6161
43 Stevenson Dr
Marlboro, NJ
Ponzi & Weill Inc
(212) 683-5551
50 Park Ave Ste 12A
New York, NY
Camo Technologies
(732) 602-8886
1480 Rte 9 North - 209
Woodbridge, NJ
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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