Expanding Outdoor Advertisements Springfield Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Springfield Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
HHC Marketing
(212) 840-3335
555 8th Avenue
New York, NY
ProdamSam
212-491-8500
370 W 116th St Ste 1C
New York, NY
Stasi & Co Inc
(212) 941-4141
284 Mott St
New York, NY
Local Internet Marketing
(646) 200-5958
86 Chambers St # 48
New York, NY
The ARF
212.751.5656
New York, NY
Direct Marketers on Call, Inc.
(212) 691-1942
156 Fifth Avenue
New York, NY
NaturScience
(516) 319-5587
118 Chicago Avenue
Massapequa, NY
S & J Signs
(201) 656-4004
300 Central Ave
Jersey City, NJ
B P Distribution
(718) 606-1923
4509 30th Ave
Astoria, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
- Home Improvement Product Reviews Springfield Gardens NY
Mag-Lock, a one-touch magnetic lock, is now standard on Jeld-Wen's Premium Vinyl slider and single-hung windows. The lock operates with just one finger or the side of a hand, the maker says, so it works for the age-in-place market.
- Framing a Pergola Springfield Gardens NY
- Hardwood Decks Springfield Gardens NY
- Flashing in Siding Installations Springfield Gardens NY
- Impact-Resistant Roofing Products Springfield Gardens NY
- Innovative Products for Home Remodeling Projects Springfield Gardens NY
- Exterior Products Introduction Springfield Gardens NY
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details