Expanding Outdoor Advertisements Springfield Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Springfield Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

New York Consumer Center
(800) 998-4777
8 W. 44th Street
New York, NY
Success Advertising
(718) 609-1231
1027 46th Ave Ste 301-317
Long Island City, NY
Wkdm
(212) 966-8700
1457 Broadway
New York, NY
Regan Campbell Ward
(646) 742-2200
150 East 42nd Street
New York, NY
Constant Contact
917-414-1396
302 Sunset Key
Secaucus, NJ
Ad Boutique
(212) 297-0321
230 E 44th St
New York, NY
Staten I Com
(718) 816-4122
516 Broadway
Staten Island, NY
Abby Ellison Qualitative
(212) 675-4805
360 W 22ND St Ste 10K
New York, NY
Cynthia Fields & Co
(212) 242-6063
230 W 22ND St
New York, NY
Local Clean-Ups.com
PO Box 816, 14 Harrison Avenue
Long Island, NY
Data Provided by:
  

Provided By:

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

Related Articles
Related Local Event
BOC Women's Business Center/ West Brighton LDC 21st Century Business Woman Conference
Dates: 6/17/19 - 6/17/19
Location: West Brighton LDC
Staten Island, NY
View Details