Expanding Outdoor Advertisements Springfield Gardens NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Springfield Gardens. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Definity-Marketing
(646) 827-8779
1375 Broadway
New York, NY
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Jones Studio Limited
(718) 448-5713
219 Bard Ave
Staten Island, NY
Gallaghersfashion.com
(212) 473-0840
126 E 12TH St
New York, NY
Eastside Public Relations
(718) 465-2566
103 3RD Ave
New York, NY
Simon Graphics LTD
(212) 447-1041
185 Madison Avenue
New York, NY
Manhattan Marketing Ensemble
212-991-3812
443 Park Avenue South
New York, NY
Jones & Associates Communications
(201) 200-1080
111 Wayne St
Jersey City, NJ
Foundation World Inc
(212) 941-6721
435 Broome St
New York, NY
Blur Advertising
(212) 375-8335
20 Cooper Sq
New York, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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