Expanding Outdoor Advertisements Spring Valley NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Spring Valley. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Urnex Brands Incorporated
(914) 963-204
170 Ludlow St
Yonkers, NY
All Promotions
(718) 653-5555
3849 Boston Rd
Bronx, NY
Komax International
2044 Center Ave
Fort Lee, NJ
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
Englewood Cliffs, NJ
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Hainsworth Marketing Svcs
(914) 457-5098
25 Spruce St
Yonkers, NY
F-Stop Graphics
(201) 489-1311
20 Zabriskie St
Hackensack, NJ
Lead Dog Marketing
(914) 467-7858
560 White Plains Rd
Tarrytown, NY
East House Creative
201.585.7881
120 Sylvan Avenue, Suite 1
Englewood Cliffs, NJ
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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