Expanding Outdoor Advertisements Spring Valley NY

In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding in Spring Valley. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that.

Local Companies

Jeff Martyr Design Concepts
(718) 884-2686
3777 Independence Avenue
Bronx, NY
ClassifiedsGiant.com
347-541-9081
3496 Jerome Ave
bronx, NY
Mimi Marketing
(914) 457-210
2 Landscape Pl
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Komax International
2044 Center Ave
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East House Creative
212-408-5775
120 Sylvan Ave, Ste. 108A
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Expertmedia
914-358-4277
343 Manville Rd
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Community Advertising Services
973-777-7055
70 Linwood Terrace
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Unlimited Events & Marketing Inc
(914) 965-0147
92 Main St Apt 306
Yonkers, NY
Arline Simpson Assoc Inc
(201) 655-7477
285 Passaic St
Hackensack, NJ
Minitots.Com
(845) 371-2081
464 W Central Ave
Spring Valley, NY
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Source: REPLACEMENT CONTRACTOR Magazine
Publication date: November 1, 2007

By Chuck Anton

Here's a quirky fact: In an era when ad revenues for broadcast networks are shrinking, revenues for outdoor advertising (billboards, mainly) are expanding. Frankly, I've never been very enthusiastic about billboards, but technology has changed all that. Billboards can now be very effective in gaining a prospect's attention and then redirecting him to a greater source of information.

The name of the game in advertising is more reach for your dollars. Traditionally, we've tried to hit our audience with blanket advertising in the form of newspapers, radio, and TV, which are not highly targeted media.

POINTERS

Your target audience is still out there, but fewer of them are watching or hearing commercials of any kind. Between you and your prospect are powerful forces such as XM Radio and Sirius, cable, Tivo, and DVR.

Consequently, television is increasingly used as a “redirecting” medium. Lots of companies are using 15-second spots to get your attention and send you to a Web site.

With lower production costs for a 15-second spot, advertisers can produce more spots with more variety and have them aired more frequently for the same cost, thus maximizing their reach.

REDIRECTED

Technology is also resurrecting ad forms from the past, such as billboards, and energizing them as “redirective” media.

Click here to read full article from Replacement Contractor

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